Only 24h Left General Manager

Job Description

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Title - General Manager - Publishing, India

Position Overview

We are seeking a dynamic and strategic General Manager - Publishing, India to lead EA&aposs expansion in one of gaming&aposs fastest-growing markets. This is a foundational leadership role responsible for establishing EAs presence in India, accelerating our growth trajectory, and championing the hyper-culturalization of our products and experiences for Indian players.

India is forecast to reach a $1.5B gaming market by 2028, growing at 12.4% CAGRthe highest globally. This role offers a rare opportunity to shape EA&aposs footprint from the ground up in this strategic, mobile-first, culturally vibrant market.

Responsibilities

Market Leadership & Strategy

- Define and execute a 5-year publishing roadmap for EA in India
- Represent EAs interests in the Indian market across industry forums, media, and government stakeholders
- Lead go-to-market planning, market entry initiatives, and long-term country positioning

Business Development & Partnerships

- Identify and secure strategic partnerships to accelerate user acquisition, engagement, and monetization
- Develop local alliances across platform partners, telcos, OEMs, payments, and esports organizations
- Lead due diligence for local BD/M&A opportunities

Product Hyper-Culturalization & Advocacy

- Partner with global franchise and studio teams to localize and culturally adapt EA titles for India
- Influence product roadmaps with India-specific content, features, pricing, and tech requirements
- Act as the Indian player voice across FC Mobile, Cricket-related IP, and other high-potential franchises
- Drive the execution of EA&aposs Hyper Culturalisation Tier Framework for India

Marketing, Community & Brand

- Champion EA&aposs brand in India through storytelling, social media, partnerships, and creator ecosystems
- Leverage tentpole cultural and sporting moments (e.g. IPL, Diwali, AFC Asian Cup) for campaign planning

Commercial Performance & Publishing Excellence

- Own Indias growth KPIs and engagement metrics
- Monitor market trends, player behaviors, and competitor strategies to drive real-time optimization
- Drive acquisition, retention, and monetization strategies using a test-and-learn approach
- Provide monthly reporting and commercial insights to regional and global leadership

Qualifications

Required

- 8+ years in gaming, digital media, entertainment, or tech, with a proven track record in India
- Strong understanding of Indias mobile gaming ecosystem and free-to-play monetization models
- Demonstrated experience in business development, or market growth roles
- Excellent relationship management and cross-cultural communication skills
- Analytical and data-driven decision maker with strong commercial acumen

Preferred

- Experience in sports titles, especially football or cricket games
- Knowledge of live service game operations and publishing lifecycle
- Existing network within India&aposs gaming, telco, payments, and entertainment sectors
- Understanding of cricket and football fandom in India
- Experience working in a matrixed or global organization
- MBA or advanced business/marketing degree

Reporting Line: Reports to Regional Director, Asia Publishing & Emerging Markets

Travel Requirement: 25% within India and internationally

About Electronic Arts

Were proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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