Conversion Rate Optimization

1 week ago

Bengaluru, Karnataka, India Backdropsource Full time
Key Responsibilities

- Strategy & Analysis
- Audit current conversion funnels to identify opportunities for improvement.
- Analyze user behavior using tools like Google Analytics, Hotjar, or GA4 to find drop-off points and opportunities.
- Build a roadmap for continuous optimization based on data-driven insights.

- Experimentation & Testing
- Create, set up, and manage A/B, multivariate, and split tests using platforms like Google Optimize, VWO, or Optimizely.
- Develop hypotheses and define success metrics for each test.
- Segment audiences and personalize user experiences to drive higher engagement and conversions.

- Implementation & Execution
- Work with team members to implement front-end changes using HTML, CSS, and JavaScript when needed from mockups for proposed improvements.
- Integrate testing tools with analytics platforms for seamless reporting.

- Performance Measurement & Reporting
- Analyze test results and provide actionable recommendations.
- Prepare and present reports to stakeholders with clear insights and next steps.
- Continuously track KPIs such as conversion rates, revenue per visitor, and customer acquisition costs.

Required Skills & Qualifications

Technical Skills

- Proficient in A/B testing platforms (Google Optimize, VWO, Optimizely, etc.).
- Strong understanding of HTML, CSS, and basic JavaScript.
- Expertise with analytics tools like Google Analytics (GA4), Tag Manager, and heatmap/session recording tools.
- Experience with landing page builders (e.g., Unbounce, Webflow, WordPress, or custom CMS).

Analytical & Strategic

- Strong knowledge of conversion funnels, UX best practices, and behavioral psychology.
- Ability to interpret complex data and turn insights into actionable strategies.
- Skilled in creating hypotheses and testing frameworks.

Soft Skills

- Highly self-sufficient and able to execute projects end-to-end.
- Excellent communication and reporting skills.
- Strong organizational skills with the ability to manage multiple projects simultaneously.

Your Success Performance Metrics

Success in this role will be measured by:

- Increased conversion rates across key funnels.
- Improved ROI from marketing channels.
- Volume and quality of actionable insights delivered.
- Efficiency in running and completing experiments independently.

Budget:

₹91,600 – ₹1.25 lakh INR

(Not a constrain for the right candidate)

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