Conversion Rate Optimization

4 weeks ago

Bengaluru, Karnataka, India Backdropsource Full time
Key Responsibilities
  • Strategy & Analysis
  • Audit current conversion funnels to identify opportunities for improvement.
  • Analyze user behavior using tools like Google Analytics, Hotjar, or GA4 to find drop-off points and opportunities.
  • Build a roadmap for continuous optimization based on data-driven insights.
    • Experimentation & Testing
    • Create, set up, and manage A/B, multivariate, and split tests using platforms like Google Optimize, VWO, or Optimizely.
    • Develop hypotheses and define success metrics for each test.
    • Segment audiences and personalize user experiences to drive higher engagement and conversions.
      • Implementation & Execution
      • Work with team members to implement front-end changes using HTML, CSS, and JavaScript when needed from mockups for proposed improvements.
      • Integrate testing tools with analytics platforms for seamless reporting.
        • Performance Measurement & Reporting
        • Analyze test results and provide actionable recommendations.
        • Prepare and present reports to stakeholders with clear insights and next steps.
        • Continuously track KPIs such as conversion rates, revenue per visitor, and customer acquisition costs.
        Required Skills & Qualifications

Technical Skills

  • Proficient in A/B testing platforms (Google Optimize, VWO, Optimizely, etc.).
  • Strong understanding of HTML, CSS, and basic JavaScript.
  • Expertise with analytics tools like Google Analytics (GA4), Tag Manager, and heatmap/session recording tools.
  • Experience with landing page builders (e.g., Unbounce, Webflow, WordPress, or custom CMS).

Analytical & Strategic

  • Strong knowledge of conversion funnels, UX best practices, and behavioral psychology.
  • Ability to interpret complex data and turn insights into actionable strategies.
  • Skilled in creating hypotheses and testing frameworks.

Soft Skills

  • Highly self-sufficient and able to execute projects end-to-end.
  • Excellent communication and reporting skills.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
Your Success Performance Metrics

Success in this role will be measured by:

  • Increased conversion rates across key funnels.
  • Improved ROI from marketing channels.
  • Volume and quality of actionable insights delivered.
  • Efficiency in running and completing experiments independently.

Budget:

₹91,600 – ₹1.25 lakh INR

(Not a constrain for the right candidate)

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