Conversion Rate Optimization

7 days ago

Bengaluru, Karnataka, India Backdropsource Full time
Key Responsibilities Strategy & Analysis Audit current conversion funnels to identify opportunities for improvement.

Analyze user behavior using tools like Google Analytics, Hotjar, or GA4 to find drop-off points and opportunities.

Build a roadmap for continuous optimization based on data-driven insights.

Experimentation & Testing Create, set up, and manage A/B, multivariate, and split tests using platforms like Google Optimize, VWO, or Optimizely.

Develop hypotheses and define success metrics for each test.

Segment audiences and personalize user experiences to drive higher engagement and conversions.

Implementation & Execution Work with team members to implement front-end changes using HTML, CSS, and Java Script when needed from mockups for proposed improvements.

Integrate testing tools with analytics platforms for seamless reporting.

Performance Measurement & Reporting Analyze test results and provide actionable recommendations.

Prepare and present reports to stakeholders with clear insights and next steps.

Continuously track KPIs such as conversion rates, revenue per visitor, and customer acquisition costs.

Required Skills & Qualifications Technical Skills Proficient in A/B testing platforms (Google Optimize, VWO, Optimizely, etc.).

Strong understanding of HTML, CSS, and basic Java Script.

Expertise with analytics tools like Google Analytics (GA4), Tag Manager, and heatmap/session recording tools.

Experience with landing page builders (e.g., Unbounce, Webflow, Word Press, or custom CMS).

Analytical & Strategic Strong knowledge of conversion funnels, UX best practices, and behavioral psychology.

Ability to interpret complex data and turn insights into actionable strategies.

Skilled in creating hypotheses and testing frameworks.

Soft Skills Highly self-sufficient and able to execute projects end-to-end.

Excellent communication and reporting skills.

Strong organizational skills with the ability to manage multiple projects simultaneously.

Your Success Performance Metrics Success in this role will be measured by: Increased conversion rates across key funnels.

Improved ROI from marketing channels.

Volume and quality of actionable insights delivered.

Efficiency in running and completing experiments independently.

Budget: ₹91,600 – ₹1.25 lakh INR(Not a constrain for the right candidate)

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