Digital Growth Lead

3 weeks ago

Noida, Uttar Pradesh, India Superstuff Full time
Job Description

Key Responsibilities:

- Performance Marketing: Design, run, and refine full-funnel campaigns across major platforms (Meta, Google, YouTube, etc.) to optimize for ROAS and CAC.
- Global Digital Marketing: Independently manage and scale campaigns in international markets, tailoring messaging and creatives to regional insights.
- Channel Marketing: Build and optimize email and messaging automation flows for launches, engagement, and retention using segmentation and personalization.
- Conversion Rate Optimization: Improve landing pages, product detail pages, and checkout flows through ongoing experimentation and UX refinement.
- Marketplace Performance: Oversee ad campaigns on third-party e-commerce platforms, ensuring ad spend efficiency and revenue performance.
- Influencer Marketing ROI: Manage influencer partnerships, track performance, and enhance outcomes from creator-led campaigns and whitelisted ads.
- SEO & Organic Synergy (Bonus): Coordinate paid strategies with organic growth for holistic performance outcomes.
- Agency Collaboration: Manage external agency relationships to ensure smooth execution and strategic alignment.
- Creative Collaboration: Work with design and content teams to produce effective ad creatives tailored to segmented audiences.

What We re Looking For:

- 3-5 years of hands-on experience in performance and digital marketing (preferably within fashion, lifestyle, or D2C brands).
- Demonstrated success managing large-scale ad budgets and consistently achieving ROI targets.
- Deep expertise across Meta Ads, Google Ads, YouTube Ads, and e-commerce performance platforms.
- Experience executing and scaling marketing efforts in global markets, with cultural and behavioral understanding of international consumers.

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