Digital Video Lead

3 weeks ago

Noida, Uttar Pradesh, India Republic World Full time

Role Overview

As the Digital Video Lead, you will oversee video content creation, distribution, optimization, and performance across YouTube, Instagram, Facebook, X/Twitter, , OTT platforms, and emerging digital spaces. You will combine editorial strength with data-driven decision-making to deliver high-impact videos that resonate with diverse audiences.

Key Responsibilities

  • Leadership & Strategy
  • Lead and mentor the digital video team, setting clear KPIs for audience growth, engagement, and monetization.
  • Develop and execute a multi-platform video content strategy aligned with editorial and brand goals.
  • Identify emerging platforms, formats, and trends to keep Republic Digital at the forefront of digital video innovation.
    • Content & Editorial
    • Oversee ideation, production, and publishing of videos tailored for each platform's audience and format.
    • Ensure strong editorial judgment, relevance, and storytelling quality in all content.
    • Plan and coordinate coverage for breaking news, live events, and special projects across platforms.
      • Optimization & Growth
      • Implement best practices for SEO, metadata, hashtags, tagging, and audience targeting across platforms.
      • Use analytics and insights to refine content strategies, improve rankings, and increase reach.
      • Monitor competitor strategies and industry benchmarks to identify opportunities.
      • Compliance & Standards
      • Manage copyright compliance, platform policies, and Content ID systems where applicable.
      • Maintain brand voice, accuracy, and credibility across all digital video outputs.

Qualifications

  • Experience: 12–14 years in digital video operations for a news/media organization, with multi-platform expertise.
  • Proven track record of scaling audience and achieving performance targets.
  • Strong editorial background with innovative content ideas for digital audiences.
  • Deep understanding of platform algorithms, formats, and audience behavior.
  • Experienced in leading creative and technical teams in a high-pressure environment.

Skills & Competencies

Required:

  • Multi-platform SEO & optimization skills
  • Social media publishing and scheduling tools
  • Video analytics and performance tracking
  • Live event coverage and digital-first storytelling
  • Team leadership and project management

Preferred:

  • Experience with OTT and short-form content formats
  • Cross-platform marketing and paid promotion strategies
  • Visual branding and thumbnail optimization

What We Offer

  • Competitive compensation package
  • Excellent career growth opportunities
  • Health insurance and benefits
  • Energetic, collaborative, and fast-paced newsroom environment

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