
Digital Video Lead
2 weeks ago
Role Overview
As the Digital Video Lead - English, you will oversee video content creation, distribution, optimization, and performance across YouTube, Instagram, Facebook, X/Twitter, , OTT platforms, and emerging digital spaces. You will combine editorial strength with data-driven decision-making to deliver high-impact videos that resonate with diverse audiences.
Skills & Competencies
Key Responsibilities
- Lead and manage the English digital video content team, ensuring high editorial standards and engaging storytelling.
- Conceptualize and execute video formats including explainers, bulletins, interviews, and special shows for digital-first audiences.
- Oversee end-to-end video production – from ideation, scripting, and anchoring to editing, publishing, and performance tracking.
- Drive growth of the English YouTube channel and other digital video platforms through audience-centric strategies.
- Stay ahead of digital trends to create innovative, shareable, and platform-optimized content.
- Collaborate with newsroom, social media, and graphics teams to ensure brand voice and style consistency.
- Use analytics to evaluate content performance and refine video strategy accordingly.
- Mentor junior producers, anchors, and video editors to enhance skill levels and content quality.
Required Skills & Qualifications
- Master's degree in Journalism, Mass Communication, or related field.
- 11–14 years of experience in broadcast/digital journalism, with strong focus on English-language video content.
- Proven track record in growing digital video channels, especially on YouTube.
- Strong skills in English with excellent pronunciation and diction.
- Exceptional storytelling, scriptwriting, and video packaging abilities.
- Proficiency in digital production tools and workflows.
- Leadership experience in managing creative video teams.
Preferred Attributes
- Deep understanding of digital news consumption patterns and platform algorithms.
- Ability to spot trending topics and turn them into engaging video content quickly.
- Strong collaboration skills to work with editorial, technical, and creative teams.
- Comfortable working under tight deadlines in a 24x7 news environment.
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