Co-Founder

4 weeks ago

India Alepaa Lifestyle Full time

Role: Co-Founder – Growth, Marketing & B2B (Remote) This is a core founding role where you will operate as the growth engine of Alepaa. GTM, Growth & Marketing - Develop and execute Alepaa's Go-To-Market strategy - Lead digital marketing, content direction, and brand storytelling - Build and scale online presence and community - Run growth experiments, campaigns, and audience funnels - Expand our reach across India and international craft-focused markets - Build Alepaa's identity as a premium cultural-fashion brand B2B & Institutional Partnerships - Create partnerships with boutiques, premium retailers, export houses, and designers - Identify global retail markets with high cultural-fashion demand - Build collaboration pipelines with brands, influencers, and cultural organizations - Manage outreach, negotiation, and long-term relationship development Business Development & Expansion - Identify growth opportunities in new markets and categories - Develop sales channels beyond D2C (B2B, bulk orders, international buyers) - Build scalable processes for revenue expansion - Lead discussions with stakeholders, partners, and strategic collaborators Who We're Looking For - 1–4 years in growth marketing, business development, or D2C brand scaling - Experience in fashion, lifestyle, D2C, or startup environments (preferred) - Strong understanding of digital marketing + brand building - Entrepreneurial mindset with comfort in building from scratch - Someone who appreciates culture-driven products and premium craftsmanship - A person who wants ownership, not just a role Work Mode Fully Remote, flexible, outcome-driven, founder-style culture. Founder Structure This is a founder-track role, structured with: - Equity participation based on role, contribution, and long-term involvement - Capital participation (optional and milestone-based) — aligned with standard founder practices and meant for individuals who want deeper ownership - Shared decision-making power across brand, business, and expansion Equity + Compensation Structure Equity Offered: 5–10% (based on contribution and responsibilities) Vesting: 3 years | Cliff: 6 months - 0% equity if leaving before 6 months - 50% vests in the first 18 months - Remaining 50% vests quarterly over the next 18 months Important: There is NO salary until either: Alepaa reaches ₹1 Cr in annual revenue, OR We raise our next funding round (VC/Angel) This is a true founder-level, ownership-driven opportunity. If you're someone who wants to co-create a premium cultural-fashion brand from Bihar with global ambitions, and you resonate with the idea of blending heritage, sustainability, and modern luxury, then Alepaa is a rare and powerful opportunity. Kindly Email to explore the co-founder journey with us. himanshu@alepaa.com

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