Urgent: Marketing Director

Job Purpose OverviewThis is a critical feeder role to Global Regional MarketingThe objective of the Role is to apply flywheel to build a strong brand funnel that allows customer conversion from awareness consideration conversion to loyalty to build strong brand equity Create significant value for Royal Canin India by leveraging Global Portfolio opportunities and Developing Local Portfolio Innovation through possibilities of India Packing Center in collaboration with other functions Achievement of key Business objectives and financials particularly in terms of revenue profit and cost leadership Responsible for marketing talent development engagement and effectiveness Ensure Royal Canin India has the right organization structure and people - delivering business excellence for India and creating best practices for entire region What are we looking forDigitally savvy functionally strong marketing leader needs to build a center of excellence in the function to cater the needs to the business to accelerate growth in rapid growth market Self-motivated leader who can persuade and sell ideas up down and across the organization internally and externally Must Have Skills Category Manager RolesLeading TeamsInnovation experienceExperience in Digital MediaPossess strong strategic agility and demonstrated ability to implement business strategies to gain competitive advantages Technical knowledge in ECOMM marketing campaigns KPIs dashboards SEO SEM programmatic Google Ads Email marketing CRM Media management Apps development Agency ManagementWhat will be your key responsibilitiesPortfolio DevelopmentWork with R D Supply Sales to build the innovation pipeline for packing center and ensure that we meet the timelines of the project Draw up a 3-year roadmap for the Portfolio global local that ensures sufficiency for high growthDigital Strategy Activation Media planning Driven by flywheel develop a clear digital marketing strategy execute to leverage the potential of social media search other online touch points to improve reach build engagement drive recommendation enhance conversion loyalty Improve the brand equity to be considered 1 worth the price and 2 being an expert in pet health Leverage global CMI to bring in clear actionable Consumer insights through consumer research global local and Convert insights in actions and programs to accelerate the growth of the businessDefine and track KPIs to measure success across digital marketing initiatives ensuring data-driven decision-making and continuous improvement in targeting campaigns and engagement Lead media planning and ensure the marketing budgets are efficiently used to deliver the marketing objectives Build the capabilities to acquire manage the data in compliance with GDPR global local guidelines Effectively allocate the A CP budget and resources to ensure effective ROI according to global principles Talent DevelopmentBuild a robust pipeline of Marketing Talent in Royal Canin IndiaElevate marketing capabilities to bring center of excellence vision to life by delivering business excellence for India and creating best practices for entire region Inspire and engage the Marketing team and drive a high-performance culture within team and across organization India Leadership teamPlay an active role in the India Leadership in managing the India P LRole model leadership behaviors in HPC 5 principles RC Values Team before Individual beyond the scope of individual functionDrive common agenda within LT and engage all stakeholders local regional global external to drive better collaboration strong performancePlay active role in stepping up the effectiveness of S OP Feeder Step and overall Lead by example in establishing compliance Governance culture What can you expect from MarsWork with over 140 000 diverse and talented Associates all guided by the Five Principles Join a purpose driven company where were striving to build the world we want tomorrow today Best-in-class learning and development support from day one including access to our in-house Mars University An industry competitive salary and benefits package including company bonus Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law If you need assistance or an accommodation during the application process because of a disability it is available upon request The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request