Area Franchise Manager Mumbai

4 weeks ago

Mumbai, India Aditya Birla Management Corporation Private Limited Full time

Job Description Key Result Areas Detailed Actions - Conversion to Franchisee Stores jointly with Sales team - Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners - Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier - Evaluating Retail Excellence Score (RES) and working on driving the same - Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc., - Audit of Franchise retail excellence score on quarterly basis - Creating awareness and importance of RES among franchise - Support Delivery of All Marketing, VM Campaigns and focused product sales - Support sales of Focussed products via placement, display and promotion through colour consulting and painting services - Monitors effectiveness of VM arrangement at stores and recommends changes. - Executes Marketing/ promotional campaigns for the Franchise Partner - Plan Franchise Launch & coordinate Upgrade - Coordinate the store launch plan and monitor the launch / opening process for smooth operations - Monitor Business Performance of Franchise Stores. - Monitor new store performance with required handholding for first 6 months - Drive various measures/ plan to improve the underperforming stores - Drive sales of Focused Value-added Products / Services through Franchise Stores - Track ROI of Franchise Stores through keeping a close watch on sales and cost implications - Relationship Management and Conflict Management with Franchise Partners - Building Relationship with Top Franchise Partners in the territory - Conflict Management within Franchise and non-Franchise stores - Coordination with sales team for quick resolution of conflict and escalated issues - Training of Franchise Dealer staff on Company systems and processes - Train the staff on increasing conversions, upselling, cross selling and improving customer handling - Tally & EDC Installation & Adoption - Ensure all the stores get Tally installed after readiness and EDC machine also gets installed. - Consent form for EDC to be collected from all finalized stores during agreement signing. - Drive integration & Adoption for EDC & Tally across all stores - Paint Consultant - Hiring of PCs in a coordination with RD Zonal Associate hiring team - Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time - Manage performance of PCs though regular follow ups and review Desired Skills and Experience Franchise Sales, KRA / KPI Management of team

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