Management Information System Executive
4 weeks ago
Position: Executive – B2B Business Development & Loyalty Initiatives
Location: Ahmedabad - HO
Department: Marketing
Key Responsibilities:
1. IndiaMART B2B Leads Management
- Monitor, track, and manage incoming leads generated via IndiaMART platform.
- Respond promptly to customer inquiries and share relevant product information.
- Coordinate with the sales team to ensure timely lead follow-ups and closures.
- Maintain proper records of leads, conversations, and conversions in CRM/Excel.
- Analyze lead data to improve response time, conversion ratio, and customer satisfaction.
- Regularly update and optimize IndiaMART product listings, catalog, and company profile.
2. Durian Bandhan Loyalty Program (Carpenters)
- Manage onboarding of carpenters and channel partners onto the Durian Bandhan app.
- Track carpenter points, redemptions, and rewards distribution in line with program
- guidelines.
- Address carpenter queries regarding the app, rewards, and points status.
- Coordinate with the marketing and IT teams for smooth functioning and app improvements.
- Plan and execute carpenter engagement initiatives to increase program adoption and
- loyalty.
- Generate reports on carpenter participation, redemption trends, and ROI of the program.
Skills & Competencies Required:
- Strong communication and interpersonal skills.
- Good knowledge of B2B platforms (IndiaMART experience preferred).
- Basic understanding of CRM tools, MS Excel, and digital platforms.
- Ability to multitask, prioritize, and work with deadlines.
- Problem-solving attitude with customer service orientation.
- Team coordination and follow-up skills.
Qualifications & Experience:
- Graduate in Business Administration / Marketing / Commerce or related field.
- 1–3 years of experience in lead management, B2B platforms, or loyalty programs.
- Experience in the building material/interior products industry will be an added advantage.
To Apply:
Email your updated resume to [mansi@cedarindia.com]
Subject Line: Application for Executive – B2B Business Development & Loyalty Initiatives
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