Marketing Reporting Analyst

4 weeks ago

Bengaluru, Karnataka, India Rubrik Full time
Job Description

Job description

What will you do

- Are you a data enthusiast with a passion for transforming numbers into actionable insights Rubrik is on the lookout for a detail-oriented and analytical Marketing Reporting Analyst to join our dynamic marketing team. In this pivotal role, you will play a crucial part in shaping our marketing strategies and optimising performance across all channels.
- Data Analysis and Reporting: Analyse marketing performance metrics across digital (organic and paid), traditional channels, and campaigns.
- Develop and maintain comprehensive dashboards and reports using tools such as Tableau and Gsheet/Excel to visualise key performance indicators (KPIs).
- Performance Measurement: Collaborate with the Sr. Manager of Marketing Analytics to execute the performance measurement roadmap.
- Monitor and report on lead generation, conversion rates, campaign spend, and overall marketing ROI
- Insights Generation: Identify trends and insights from data to drive improvements in campaign effectiveness and overall marketing strategy.
- Support Ad-hoc reporting request from Marketing Organisation.
- Assist in A/B testing and multi-touch attribution analysis to optimise marketing efforts.
- Monitor Budget Reporting for Marketing Organisations.
- Identify and resolve data quality issues, ensuring that all marketing data is accurate and up-to-date.
- Collaborate with IT and data engineering teams to implement best practices for database management
- Collaboration: Work closely with cross-functional teams, including Marketing, Sales, Data Science, and IT, to ensure accurate data collection and reporting.
- Support the development of attribution models to measure the impact of marketing initiatives.

What should you have

- Bachelor's degree in Finance, Accounting, Marketing Analytics, or a related field.
- 4-5 years of experience with a Bachelor's degree in an analytical role, preferably in marketing, finance, or a related field.
- Strong proficiency in Excel and Google Sheets, with the ability to build complex formulas, pivot tables, and charts.
- Solid understanding of financial concepts and ability to apply them to marketing data analysis.
- Experience with data visualisation tools and reporting platforms (e.g., Tableau/Power BI)
- Experience with Salesforce and Marketing Automation platforms like Marketo/Hubspot is a plus
- Good understanding of SQL and databases.
- Strong analytical thinking with the ability to transform data into meaningful business insights.
- Exceptional attention to detail and ability to manage multiple projects and deadlines.
- Excellent communication skills with the ability to present complex data to non-technical audiences.
- Comfortable in a fast-paced, high-growth environment, with the ability to manage multiple priorities effectively

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