Urgent: Marketing Analyst

3 weeks ago

Bengaluru, Karnataka, India Zoca Full time
Job Description

About Zoca

Zoca is an AI-powered marketing platform built for salons, spas, and beauty businesses. Our mission is to help owners fill every chair and maximize revenue through hyperlocal, automated, and data-driven marketing campaigns. Were growing fast, and were looking for a Marketing Analyst to help us make smarter decisions, faster.

Role Overview

As the Marketing Analyst at Zoca, youll be the insights engine behind our marketing and sales operations. You will analyze campaign performance, sales funnel data, and operational metrics, turning numbers into actionable strategies. Youll work closely with marketing, sales, and product teams, but your primary reporting line will be directly to the CEO, ensuring leadership has a clear, real-time view of growth performance and opportunities.

Key Responsibilities

- Track, measure, and analyze the performance of marketing campaigns across channels (paid ads, organic, influencer, partnerships, email, etc.).
- Evaluate sales funnel performance, from lead acquisition to deal closure, to identify bottlenecks and opportunities for improvement.
- Create dashboards and weekly/monthly reports for the CEO and leadership team summarizing key metrics, trends, and recommendations.
- Conduct ROI analysis for marketing and sales activities to optimize budget allocation.
- Monitor operational KPIs such as cost per lead, conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).
- Collaborate with marketing and sales teams to ensure data accuracy and consistency in CRM and analytics tools.
- Provide competitor and market analysis to inform positioning and campaign strategies.
- Support forecasting and goal-setting with data-driven insights.

Requirements

- Bachelors degree in Marketing, Business, Data Analytics, or a related field.
- 24 years of experience in marketing analytics, sales operations, or business analysis (SaaS or B2B experience preferred).
- Strong analytical skills with proficiency in Excel/Google Sheets, CRM tools (HubSpot/Salesforce), and analytics platforms (Google Analytics, Meta Ads Manager, etc.).
- Experience creating executive-level reports and presentations.
- Excellent communication skills with the ability to translate complex data into clear insights.
- Self-starter with strong attention to detail and ability to work independently.

Nice-to-Have Skills

- Knowledge of data visualization tools like Data Studio, Power BI or Tableau.
- Familiarity with marketing automation platforms and attribution modeling.

Skills: analytics,advanced excel skills,power bi,tableau,data,crm

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