Analyst Channel Marketing

About LowesLowes Companies Inc NYSE LOW is a FORTUNExc2xae 50 home improvement company serving approximately 16 million customer transactions a week in the United States With total fiscal year 2023 sales of more than 86 billion Lowes operates over 1 700 home improvement stores and employs approximately 300 000 associates Based in Bengaluru Lowes India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowes customers Lowes India employs over 4 200 associates across technology analytics merchandising supply chain marketing finance and accounting product management and shared services Lowes India actively supports the communities it serves through programs focused on skill-building sustainability and safe homes For more information visit About the Team Lowes Channel Marketing is responsible to deliver best-in-class marketing communications and execute insights-driven omni-channel campaigns They closely work with Strategy and Planning Technology Creative Audience and Loyalty marketing to deliver complex customer journeys across various Channels Job Summary Primary role of Analyst Channel Marketing is to manage Enterprise campaign development validation testing and deployment across multiple audience segments using Marketing automation platform This role will work alongside a team of peers and Sr Analyst who are responsible for the success growth and innovation of triggered automated and retargeting marketing campaigns and scaling of all email SMS and push campaigns as well as owning the daily maintenance of Salesforce Marketing Cloud To accomplish this the Analyst of Channel Marketing must have knowledge and experience in CRM platform and understand the ever-changing ecosystem of retail merchant organizations to ensure our campaigns are meeting the industry standards Roles Responsibilities Core Responsibilities Create and manage marketing campaigns on Salesforce Marketing Cloud for Email PUSH Notification and SMS Hand-on experience on Email Studio Mobile Studio Content builder and Journey Builder Prepare campaign performance reports and dashboards with key metrics such as Opens Clicks CTR Revenue Visits and other KPIs Work closely with partners and stakeholders to prioritize projects and provide recommendations to improve process efficiency Collaborate with cross-functionally teams to deliver campaign projects as per the SLA Requires understanding of each channel digital and an evolving knowledge of channels consumers interface with regularly which shifts day to day Years of Experience 2-4 years in a similar role preferably in advertising agency or retail industry Education Qualification Certifications optional Required Minimum Qualifications Graduate or post graduate degree in Marketing Digital E-Commerce Engineering Skill Set RequiredPrimary Skills must have 1 years with Salesforce Marketing Cloud Strong expertise on campaign set up on Marketing Cloud Email Studio Automation Studio Mobile Studio Journey Builder Good understanding of Email PUSH Notification SMS campaign and ability to troubleshoot technical issues Secondary Skills desired SFMC Certification is preferred Lowe s is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law