
Growth Marketer
3 weeks ago
Appear in any leading recommendation chart.
Measurable goals
- Generate % of net‑new pipeline each quarter from analyst and partner channels (SQL value & count)
- Launch and optimise analyst / partner campaigns, to improve conversion
Collaborates with Product Marketing, Demand Gen, Sales, RevOps, AEs to figure out the messaging, ICPs, pitch, training collaterals, MQL growth, etc.
Key ownership areas:
- Develop and execute analyst briefing and briefing follow‑up plan
- Build joint GTM playbooks and campaigns with ISVs, SIs, and channel partners
- Build a partnership program for different market segments
- Run training kits, and onboarding kits: messaging, sales decks, personas, positioning guides, pitch enablement, etc
- Build relationships with analysts
- Maintain analyst & partner pipeline dashboards with RevOps
- Identify and prioritize partners by type (tech, channel, SIs) based on ICP overlap, market access, and influence potential.
- Define tiers (gold/silver/etc.), co-marketing benefits, referral programs, training workshops, incentives, and lead-sharing structure.
- CRM maintenance regarding partnership leads
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