Growth Marketing Lead

Position: Growth Marketing Lead

Location: Bangalore

Working Days: Monday to Friday

Experience Required: 8+ years

Client: AI based voice solutions to businesses

As the Growth Marketing Lead, you will be responsible for designing and executing marketing strategies that drive customer acquisition, engagement, and retention. You will lead efforts across multiple channels—digital, paid, organic, and content marketing—to generate leads, optimize conversion, and build brand visibility. This is a data-driven role where you'll collaborate closely with product, sales, and customer success teams to accelerate business growth.

Key Responsibilities:

- Growth Strategy & Leadership: Develop and own a comprehensive growth marketing strategy to achieve 10x growth in revenue, focusing primarily on inbound marketing.
- Collaborate with leadership to align marketing goals with overall business objectives.
- Demand Generation & Lead Acquisition: Drive marketing-qualified lead generation in North America through innovative campaigns and inbound marketing strategies.
- Leverage SEO, paid media, content marketing, social media, and email campaigns to attract and convert high-value prospects.
- Website Traffic & Conversion Optimization: Oversee the optimization of our client's website to maximize traffic, engagement, and lead conversions.
- Ensure data-driven decision-making through robust analytics and tracking tools.
- Channel Optimization: Identify, evaluate, and prioritize marketing channels for maximum ROI.
- Build and maintain relationships with channel partners to expand our client's reach.
- Marketing Operations: Lead the development and execution of annual and quarterly marketing plans, ensuring resources are effectively allocated.
- Implement marketing automation and CRM systems to streamline processes and measure campaign performance.
- Collaboration with Sales & Product Teams: Partner with sales teams to align on lead quality, nurture strategies, and account-based marketing initiatives.
- Collaborate with the product team to ensure marketing messaging reflects our client's unique value propositions.
- Team Leadership: Build and mentor a high-performing growth marketing team, fostering innovation and collaboration.

Ideal Candidate:

- Proven Track Record: Successfully led growth marketing efforts at a startup or scale-up, contributing to revenue growth from ~$5M to ~$50M ARR.
- Market Expertise: Deep experience in North American markets, particularly in generating inbound leads and driving B2B SaaS growth.
- Analytical & Results-Driven: Strong understanding of marketing analytics, KPIs, and tools like Google Analytics, HubSpot, Salesforce, or similar platforms.
- Innovative & Strategic: A creative thinker with the ability to conceptualize and execute innovative marketing campaigns and strategies.
- Leadership Skills: Experience in leading teams and cross-functional collaboration to achieve business objectives.
- Industry Knowledge: Prior experience in conversational AI, SaaS, or technology sectors is a plus.

Qualifications:

- Bachelor's degree in marketing, Business, or a related field; MBA is a plus.
- 8-12 years of experience in growth marketing, demand generation, or related roles.
- Exceptional written and verbal communication skills.
- Proven track record of developing and executing successful marketing strategies that drive growth.
- Expertise in digital marketing channels (SEO, SEM, paid social, email marketing, etc.) and tools (e.g., Google Analytics, HubSpot, Marketo, Salesforce).
- Strong analytical skills and ability to interpret data to inform decision-making and optimize marketing performance.
- Experience in managing budgets, forecasting, and demonstrating ROI for marketing initiatives.
- Excellent communication and leadership skills, with the ability to inspire and manage a team.
- Familiarity with AI or enterprise software products and their market dynamics is a plus.

Preferred Qualities:

- Results-oriented, with a strong focus on metrics and data-driven decision-making.
- A growth mindset with the ability to think strategically while executing with precision.
- Ability to thrive in a fast-paced, high-growth environment, balancing multiple initiatives effectively.
- Creative thinker who can develop innovative marketing strategies and campaigns to differentiate our client's.ai in a competitive market.
- Passionate about building scalable marketing processes and delivering measurable business impact.

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