Urgent Marketing Manager

Siemens Healthineers is seeking a results-driven and innovative Marketing Manager to lead our marketing efforts in the field of Point of Care Diagnostics Successful candidate will be responsible for driving pre-sales activations executing digital campaigns for brand building and lead generation managing e-commerce platforms to enhance sales opportunities and leading events - on ground activations etc Additionally the Marketing Manager will focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management Responsibilities Pre-Sales Activations Develop and implement strategies to generate interest and awareness about our point of care diagnostics products among target audiences Coordinate pre-sales activities such as product demonstrations workshops and webinars to engage potential customers and drive interest in our solutions Digital Campaign Management Plan execute and optimize digital marketing campaigns across various channels including social media email and online advertising to enhance brand visibility and engagement Re-purpose or create- to make compelling campaigns including articles videos infographics and social media posts to promote our products and educate customers about their benefits Lead Generation Implement lead generation strategies to attract and capture qualified leads for our point of care diagnostics products Work with presales team to optimize lead generation conversion Manage and optimize our presence on e-commerce platforms to drive sales and expand our customer base Monitor product listings pricing and customer reviews to ensure a positive online brand reputation Sales Funnel Building on ShareVille Collaborate with the sales team to develop and optimize the sales funnel on ShareVille focusing on lead qualification nurturing and conversion Track and analyze key metrics related to the sales funnel performance identify areas for improvement and implement strategies to increase conversion rates Relationship Management Build and maintain strong relationships with key clients stakeholders and channel partners to enhance business opportunities and customer satisfaction Collaborate with internal departments including sales finance logistica to align sales strategies with overall business objectives Performance Monitoring and Reporting Monitor sales performance metrics including sales targets help drive business KPIs Prepare regular business reports and presentations for senior management highlighting achievements challenges and recommendations for future growth Technical Expertise Maintain a thorough understanding of Siemens Healthineers Point of Care product portfolio Stay updated on industry trends competitive products and emerging technologies related to Point of Care Qualification s Bachelors degree in marketing Business Administration or related field MBA preferred Proven experience in marketing roles within the healthcare industry preferably in the field of point of care diagnostics Strong understanding of digital marketing principles and techniques with hands-on experience in executing digital campaigns and managing e-commerce platforms Familiarity with tools and platforms such as Google Analytics Facebook Ads Manager and e-commerce marketplaces Excellent communication skills and ability to create engaging content for digital channels Analytical mindset with the ability to interpret data and drive actionable insights for marketing optimization Experience in sales and working with sales teams driving collaboration between marketing and sales is critical for success in this role