Performance Marketing Manager

4 weeks ago

Pune, India Kings Global Full time

We are looking for a Performance Marketing Manager to lead and execute ROI-driven digital campaigns that drive measurable growth across multiple platforms. The ideal candidate is data-savvy, analytical, and creative — capable of managing end-to-end digital performance campaigns that build brand visibility, generate leads or sales, and optimize marketing spends for maximum returns. This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration with design, sales, and product teams. Key Responsibilities 1. Campaign Management - Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant channels. - Develop targeted performance strategies based on audience behavior, seasonal trends, and business goals. - Manage budgets efficiently and ensure campaigns meet ROI, CPL, or ROAS targets. - Set up A/B tests for ad creatives, landing pages, and audience segments. 2. Data & Analytics - Monitor daily campaign performance and generate actionable insights. - Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to track conversions, funnel performance, and campaign efficiency. - Prepare detailed reports on marketing KPIs and performance metrics for leadership reviews. - Recommend optimization strategies based on data trends and market feedback. 3. Creative & Content Collaboration - Work with the design and content teams to develop engaging ad creatives, videos, and landing pages. - Ensure brand consistency and messaging alignment across all campaigns. 4. Cross-Functional Coordination - Collaborate with sales, operations, and product teams to align marketing efforts with business goals. - Share market and customer insights to shape future campaigns and promotions. 5. Channel & Technology Exploration - Identify and experiment with new performance channels (OTT, influencer ads, affiliate programs, etc.). - Stay updated with digital marketing trends, tools, and best practices. Qualifications & Experience - Bachelor’s or Master’s degree in Marketing, Business, or a related field. - 4–8 years of proven experience in Performance Marketing, preferably in hospitality, FMCG, or e-commerce sectors. - Expertise in paid channels — Google Ads, Meta Ads, YouTube, and programmatic platforms. - Strong understanding of web analytics, conversion tracking, and attribution models. - Proficiency with tools such as Google Analytics, Tag Manager, Data Studio, and CRM integrations. - Excellent analytical skills, creative problem-solving, and data interpretation ability. - Strong communication and presentation skills.

  • Manager - Performance Marketing

    2 days ago

    Pune, India Marketing Lab Full time

    About Marketing At Marketing Lab , we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands. From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a...

  • Manager - Performance Marketing

    3 days ago

    Pune, India Marketing Lab Full time

    About Marketing At Marketing Lab, we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands. From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a...

  • Manager - Performance Marketing

    20 hours ago

    Pune, India Marketing Lab Full time

    About Marketing At Marketing Lab , we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands. From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a...

  • Manager - Performance Marketing

    22 hours ago

    Pune, India Marketing Lab Full time

    About Marketing At Marketing Lab , we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands. From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a...

  • Manager - Performance Marketing

    3 days ago

    Pune, India Marketing Lab Full time

    About MarketingAt Marketing Lab , we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands.From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a...

  • Manager - Performance Marketing

    2 days ago

    Pune, India Marketing Lab Full time

    About MarketingAt Marketing Lab , we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands.From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a...

  • Manager - Performance Marketing

    2 days ago

    Pune, Maharashtra, India Marketing Lab Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About MarketingAtMarketing Lab, we're not just another performance agency — we're acreative-driven growth partnerfor over 60+ D2C brands.From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that...

  • Manager - Performance Marketing

    23 hours ago

    pune, India Marketing Lab Full time

    About MarketingAt Marketing Lab, we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands.From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a...

  • Manager - performance marketing

    6 minutes ago

    Pune, India Marketing Lab Full time

    About MarketingAt Marketing Lab , we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2 C brands.From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a...

  • Customer Success Manager

    4 days ago

    Pune, Maharashtra, India ZIFF DAVIS PERFORMANCE MARKETING Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role Summary The Manager Customer Success will be the strategic bridge between the SWZD Lead Generation team and the ZDPM Operations team, ensuring seamless execution of high-quality lead generation campaigns. This role focuses on revenue growth through insourcing, campaign optimization, and maintaining exceptional client satisfaction, while leading a...