Senior Manager

4 weeks ago

Gurgaon, Haryana, India PivotRoots Full time
Job Description

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

- Work with Audience Architect to develop the growth target persona all the way through the media experience for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

- Create the Mx guidelines in liaise with relevant internal specialist teams
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
- Ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to Mx measurement

Previous Experience & Industry Background

- 8+ years professional experience in strategic planning
- Media, Brand

Qualifications & Languages

- Bachelors or Masters degree in Business, Marketing or Advertising
- Languages: English (Advanced)

Soft skills & Competencies

- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media and media planning
- Mx Champion (Connection,Context, Content)
- Omnichannel
- Strong negotiation skills
- Elite Programmatic
- Data processing and management
- Marketing Strategy

Technicalskills

- Advertising technologies
- Operational performance management tools (e.g. Pilot, Magnitude)
- Audience planning tools(e.g. Polaris)
- Office software

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