Conversion Growth Executive

3 weeks ago

Mumbai, Maharashtra, India Schbang Full time
Job Description

Growth Executive (12 Years)

Location: Lower Parel, Mumbai

Job Summary

We are seeking a Conversion Rate Optimization (CRO)-driven Growth Executive who can combine analytical thinking with creative problem-solving to deliver measurable business impact. In this role, 60% of your focus will be on CRO strategies and executionoptimizing digital journeys, experiments, and user experienceswhile 40% will be on data analysis to uncover insights, track performance, and guide decision-making.

Key Responsibilities

Conversion Rate Optimization (60%)

- Own the CRO roadmapdesign, execute, and analyze A/B tests, multivariate experiments, and landing page optimizations.
- Audit user journeys across web and mobile to identify conversion barriers and propose improvements.
- Leverage tools like VWO, Hotjar, Google Optimize, and Mixpanel to measure and enhance user flows.
- Collaborate with design and development teams to implement UX/UI changes that improve engagement and conversions.
- Develop and manage CRO playbooks, frameworks, and testing protocols for repeatable success.
- Optimize key funnel metrics across acquisition, activation, retention, and revenue stages.

Data Analysis & Insights (40%)

- Collect, process, and analyze user behavior and marketing performance data using GA4, Mixpanel, and similar analytics tools.
- Build dashboards and reports to track growth metrics, experiment performance, and ROI.
- Identify trends, patterns, and anomalies to recommend actionable strategies.
- Partner with marketing, product, and sales teams to translate data insights into business decisions.
- Monitor SEO, paid media, and retention campaigns for data-driven optimization opportunities.

Requirements

- Bachelors/Masters degree in Marketing, Business Analytics, or a related field.
- 1+ years of experience in CRO, analytics, or growth-focused roles (agency or consulting preferred).
- Proficiency in CRO tools (VWO, Hotjar, Google Optimize) and analytics platforms (GA4, Mixpanel, HubSpot).
- Hands-on experience designing, running, and interpreting A/B and multivariate tests.
- Strong grasp of digital marketing channels (SEO, paid media, retention marketing).
- Advanced Excel/Google Sheets skills; knowledge of SQL or BI tools is a plus.
- Analytical mindset with the ability to interpret complex data and translate it into clear, actionable strategies.
- Excellent communication and collaboration skills; able to work with cross-functional teams.

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