Brand Marketing Manager

4 days ago

India Cochin Kochi Ernakulam CAPITAIRE Consulting Full time

Job Description Position: Brand Marketing Manager Experience: 58 years Location: Kochi, Kerala Employment Type: Full-time About Us: We are a group of diverse entities: - Capitaire Professional services and consulting. - Special 40 Pre-employment upskilling program for commerce graduates. - PravasiTax Tax solutions for NRIs. - Fintaxman Finance and tax advisory events/session. We are looking for a dynamic and creative Brand Marketing Manager to lead, manage, and scale all branding and marketing initiatives across our entities. The role calls for both strategic vision and hands-on execution, with direct leadership of our creative team. Key Responsibilities - Develop and execute comprehensive marketing strategies and brand-building initiatives across all entities. - Oversee end-to-end execution of brand campaigns from creative brief to delivery. - Lead and mentor the marketing/creative team (social media, design, content, video, and web development), ensuring high-quality output, creativity and timly execution. - Create, manage and oversee marketing content across digital, print, and social media platforms. - Build and maintain a consistent brand identity, voice, and positioning for each entity. - Collaborate with internal teams and external agencies to deliver impactful campaigns. - Establish clear processes, workflows, and KPIs to measure campaign effectiveness. - Stay updated with industry trends, competitor activity, and emerging digital marketing practices. - Ensure marketing content aligns with business goals and is optimized based on feedback from internal editing and creative teams. Requirements - Bachelor's or Master's degree in Marketing, Business Administration or related field. - 5 - 8 years of proven experience in brand marketing, preferably in professional / corporate services, finance or education sectors. - Experience in leading cross-functional teams (social media, content, design, video, web development). - Strong understanding of digital marketing, content marketing, and social media strategies. - Experience in managing multi-brand portfolios. - Excellent communication, leadership, and project management skills. - Creative thinker with strong analytical and problem-solving abilities. - Hands-on experience with marketing tools, analytics platforms and campaign management.

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