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Brand marketing manager

4 weeks ago

Kochi, India CAPITAIRE Consulting Full time

Position: Brand Marketing Manager Experience: 5–8 years Location: Kochi, Kerala Employment Type: Full-time About Us: We are a group of diverse entities: Capitaire – Professional services and consulting. Special 40 – Pre-employment upskilling program for commerce graduates. Pravasi Tax – Tax solutions for NRIs. Fintaxman – Finance and tax advisory events/session. We are looking for a dynamic and creative Brand Marketing Manager to lead, manage, and scale all branding and marketing initiatives across our entities. The role calls for both strategic vision and hands-on execution, with direct leadership of our creative team. Key Responsibilities Develop and execute comprehensive marketing strategies and brand-building initiatives across all entities. ⁠Oversee end-to-end execution of brand campaigns from creative brief to delivery. Lead and mentor the marketing/creative team (social media, design, content, video, and web development), ensuring high-quality output, creativity and timly execution. Create, manage and oversee marketing content across digital, print, and social media platforms. ⁠Build and maintain a consistent brand identity, voice, and positioning for each entity. Collaborate with internal teams and external agencies to deliver impactful campaigns. Establish clear processes, workflows, and KPIs to measure campaign effectiveness. ⁠Stay updated with industry trends, competitor activity, and emerging digital marketing practices. Ensure marketing content aligns with business goals and is optimized based on feedback from internal editing and creative teams. Requirements Bachelor’s or Master’s degree in Marketing, Business Administration or related field. 5 - 8 years of proven experience in brand marketing, preferably in professional / corporate services, finance or education sectors. Experience in leading cross-functional teams (social media, content, design, video, web development). Strong understanding of digital marketing, content marketing, and social media strategies. ⁠Experience in managing multi-brand portfolios. ⁠Excellent communication, leadership, and project management skills. ⁠Creative thinker with strong analytical and problem-solving abilities. ⁠Hands-on experience with marketing tools, analytics platforms and campaign management.