Growth Analytics

6 days ago

Kottayam, India MetaMorph Full time

JOB DESCRIPTION Role Title: Assistant Manager / Manager – Growth Analytics Reports To: Head – Growth Function/Department: Consumer Finance – Growth 1. JOB PURPOSE Identify, analyze, and interpret trends or patterns in complex data sets to develop a strong understanding of products, users, and acquisition channels. 2. PRINCIPAL ACCOUNTABILITIES Marketing Analytics - Solve the three core problems of Growth Marketing: whom to target (propensity), how to target (channel), and when to target (timing) to optimize CAC. - Develop channel mix and testing strategies for campaigns in collaboration with internal teams. - Conduct exploratory analysis to identify new opportunities, form hypotheses, and quickly assess potential impact. - Partner with data engineering to build and enhance analytical tools and strengthen data infrastructure. - Analyze, forecast, and create custom reports to make key KPIs and insights accessible across the organization. - Monitor, optimize, and report on marketing/growth metrics and A/B test outcomes, and provide recommendations based on findings. - Present insights and analyses effectively to support data-driven decision-making. 3. MAJOR CHALLENGES - Need for strong analyst support to track and measure all D2C initiatives. - Consistent tracking of KPIs across marketing campaigns. 4. SKILLS AND KNOWLEDGE Educational Qualifications - B.Tech from a Tier-1 or Tier-2 institute with 2–4 years of experience. Work Experience / Skills - 2–4 years of relevant experience in analytical, numbers-driven marketing environments — such as online consumer businesses or financial services. - Strong data handling, interpretation, and problem-solving capabilities, with the ability to process large transactional datasets and convert them into actionable insights. - Technical skills: R/Python, SQL, Tableau, and advanced Excel (including Pivot Tables).

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