3 Days Left GTM Lead

3 weeks ago

Bengaluru, Karnataka, India Superstuff Full time
Job Description

Key Responsibilities

Account-Based Marketing (ABM):

- Define and lead Wokelo s ABM strategy targeting high-value enterprise accounts across Private Equity, Venture Capital, and Strategic Finance.
- Design and execute integrated ABM campaigns across channels including email, paid media, content, events, and social.
- Establish and optimize campaign KPIs around engagement, sales velocity, conversion, and revenue attribution.

Strategic Field Marketing:

- Lead the planning and execution of high-touch B2B events, sponsorships, and strategic conference presence.
- Partner with internal experts, customers, and industry KOLs to deliver impactful speaking engagements and activations.
- Position Wokelo as the definitive thought leader in AI-driven investment research.

Ecosystem & Partner Marketing:

- Identify and build strategic alliances to expand reach and drive co-marketing initiatives.
- Own relationship development with industry associations, accelerators, and content collaborators.

Content & Thought Leadership:

- Drive the end-to-end content strategy across the buyer journey crafting messaging that resonates with senior decision-makers.
- Develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion.
- Champion Wokelo s voice across social platforms, particularly LinkedIn, to build a strong presence in the finance and AI space.

Digital & Performance Marketing:

- Oversee the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads.
- Lead copy and creative direction across digital touchpoints website, landing pages, email campaigns, and ads.
- Continuously optimize digital efforts based on performance data and evolving audience insights.

Marketing Leadership & Ops:

- Own product marketing strategy and go-to-market planning for new feature rollouts and positioning.
- Collaborate closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration.
- Build scalable systems and processes to measure and maximize marketing ROI.

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