Social Media Executive

2 weeks ago

Gurugram Gurugram India Squareboat Full time

Job Description About This Position The ideal candidate should have hands-on experience in creating engaging tech-focused content, understanding platform-specific trends, and building online communities. If you are passionate about technology, storytelling, and social mediathis role is for you What are you going to do - Social Media Strategy & Planning - Develop and execute social media strategies tailored for tech audiences across platforms like LinkedIn, X (Twitter), Instagram, Facebook, and YouTube. - Stay updated on the latest trends in technology, IT services, SaaS, and digital marketing to ensure content relevance. - Research competitors and industry leaders to refine strategy and identify growth opportunities. - Tech Content Creation - Conceptualize, create, and manage tech-related content, such as: Technology news, updates, Industry news, Tech tips, tutorials, explainers, Developer stories, Infographics, reels, and short-form videos, etc. - Collaborate with designers and internal tech teams to produce high-quality video and written content. - Build monthly content calendars aligned with campaigns and company goals. - Community Engagement - Engage with followers, respond to comments and messages, and initiate meaningful conversations within the tech community. - Run polls, discussions and interactive content to increase engagement. - Monitor brand sentiment and maintain a positive online reputation. - Analytics & Reporting - Track key social media metrics such as engagement rate, reach, CTR, impressions, and follower growth. - Prepare weekly/monthly performance reports with actionable insights. - Monitor and analyze competitor performance and new digital trends. - Tools & Technologies - Proficiency in social media tools such as LinkedIn, Instagram, X, Facebook, YouTube Studio, Threads, etc. - Familiarity with analytics tools like Meta Insights, LinkedIn Analytics, Google Analytics, etc. - Ability to use design and editing tools such as Canva, Adobe Suite, Figma, and basic video editing software. You Need To Have - 13 years of experience managing social media accounts (preferably for a tech brand, IT company). - Proven track record of growing social media presence and increasing engagement. - Strong understanding of the tech landscape, emerging technologies, and IT industry terminology. - Excellent written and verbal communication skills with the ability to simplify complex tech concepts. - Creative storytelling abilities and a passion for technology-driven content. - Ability to manage multiple projects, work under deadlines, and adapt quickly to trends. - Strong attention to detail and a data-driven mindset. - Passion for innovation and a deep understanding of audience behavior across social platforms.

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