Performance Marketing Executive

2 weeks ago

Pune, Maharashtra, India Brands Jar Full time
Responsibilities:

- Develop, implement, and manage end-to-end digital ad campaigns on platforms including but not limited to Facebook, Instagram, Google, LinkedIn, Amazon Ads, OTT, Quick commerce
- Suggest compelling ad copy, visuals, and landing pages to maximise user engagement and conversion rates.
- Monitor campaign performance and make real-time adjustments to optimise key performance metrics such as CTR, CPC, CPA, and ROI.
- Media Plan/Media Buying budget and results planning.
- Stay updated with industry trends and platform updates to identify new opportunities and strategies for enhancing campaign performance.
- Collaborate with clients to understand their goals, provide regular performance reports, and offer strategic recommendations for campaign improvements.
- Manage ad budgets effectively, ensuring efficient allocation across platforms and campaigns.
- Maintain a deep understanding of ad platform algorithms, auction dynamics, and bidding strategies to achieve the best possible results.
- Proficiently navigate ad manager platforms, including Meta Business Suite, Google Ad Manager, and other relevant tools and platforms.
- Collaborate with cross-functional teams, including design, content, and analytics, to ensure seamless campaign execution.
- Stay informed about digital marketing trends, emerging technologies, and industry best practices.

Qualifications:

- Proven experience of planning, executing, and optimizing digital ad campaigns across Facebook, Instagram, Google, LinkedIn, Amazon Ads, Taboola, and similar platforms.
- In-depth knowledge of ad manager platforms, including Meta Business Suite and Google Ads Manager.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in data-driven decision-making and a track record of achieving key performance metrics.
- Excellent communication skills to collaborate effectively with clients and internal teams.
- Creative mindset with the ability to generate innovative ad concepts and strategies.
- Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
- Google Ads Certifications, Facebook Blueprint, or other relevant certifications are a plus.

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