Sales Account Manager
5 days ago
Entertainment Network India Limited (ENIL), popularly known as Mirchi, owns 73 frequencies and is advertising partner for another 3, across 63 cities, making it Indias largest private FM radio broadcaster. Launched in 2001, Mirchi now operates across the country with 3 distinct brands- Mirchi, Mirchi Love. With the highest listenership across the country and a track record of developing innovative content, Mirchi has been expanding and retaining its audiences and advertisers through the years. Mirchi has delighted listeners and the industry with its exciting properties such as Mirchi Music Awards (in 8 languages) & Mirchi Top 20. Mirchi is also one of the biggest concert players in the country. Mirchis initial foray into digital space has helped it gain a strong position- 21 online radio stations, biggest radio website & biggest on Facebook, Twitter & Youtube. We are the first Radio brand to launch in international markets like UAE & US. Mirchi can also be heard at T3 international airport, Delhi and for the 1st time on Indian railways on Kalka Shatabdi. With such a wide presence, on -air, on-ground & on digital, Mirchi is truly everywhere.
KEY RESPONSIBITILES:
To ensure revenue generation for the company
Making sales calls
Preparing client proposals & presentations
Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
Preparing sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc.
Maintain strong relationships with clients and agencies in the persons portfolio
Market Information
Conducting competition tracking and monitoring on frequent basis
Understand in detail about client spends at a brand level and then develop Go to Market approach
To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
Media Tracking to generate prospects
Provide written brief to programming for the spot / commercial based on inputs from client / agency
Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
Ensure the pricing is maintained as per stipulated target
Work to bring the core brand creative to life by designing a multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR
Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment
INTERNAL STAKEHOLDER MANAGEMENT:
Content Team, Finance, Scheduling, Corp Office etc
PERSONAL ATTRIBUTES:
Collaboration
Ability to work under pressure
Adaptability
Strong branding focus
Good Communication Skills
Understanding of local market & language is mandatory
Must be willing to travel locally for client meeting
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