Only 24h Left) Manager- Product Marketing

4 weeks ago

Noida Delhi NCR, India Innovaccer Analytics Private Limited Full time
Job Description

We at Innovaccer are looking for aManager-Product Marketingfor the US Government Market we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.

A Day in the Life

- Develop and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, events, and webinars, to generate leads and drive demand.
- Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies and tactics.
- Collaborate with product management, sales, and other cross-functional teams to define product positioning, value propositions, and target customer segments.
- Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations, to effectively communicate the value proposition of our solutions.
- Lead the planning and execution of product launches, working closely with cross-functional teams to ensure successful product introductions to the market.
- Establish and maintain strong relationships with key opinion leaders, industry influencers, and strategic partners to enhance brand visibility and credibility in the market.
- Stay abreast of industry trends, regulatory changes, and competitive developments in the value-based care market. Translate insights into actionable recommendations to inform product roadmap and marketing strategy.

Preferred Skills

- Tier 1 MBA in marketing, business, healthcare administration, or a related field. Strong Preference for Tier 1 MBA Grads.
- Foundational experience in marketing, preferably in the healthcare technology or healthcare IT industry.
- Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends. Alternatively, any experience in US Government oriented GTM will be immensely helpful.
- Proven track record/ Projects around developing and executing successful product marketing strategies that drive revenue growth and market penetration.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
- Demonstrated ability to think strategically, analyze market data, and translate insights into actionable marketing plans.
- Experience in managing integrated marketing campaigns across multiple channels, including digital marketing, social media, events, and webinars.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.

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