Digital Marketing Manager

3 weeks ago

Delhi India Career Launcher Full time

Job Description Job Title Manager Product Digital Marketing (UG Products: CUET, IPM, BBA, Law) Role Overview This role is responsible for strategizing, executing, and optimizing digital marketing initiatives for Career Launcher's undergraduate products, including CUET, IPM, BBA and Law. The ideal candidate is data-driven, creative, and comfortable working in a fast- paced, cross-functional environment with ownership over performance marketing, organic growth, and digital sales funnels. Key Responsibilities - Develop and manage integrated digital marketing campaigns across Meta & Google Ads to drive lead generation, optimize return on ad spend (ROAS), and scale monthly paid acquisition efforts. - Allocate and optimize digital budget to maximize paid lead volume and minimize cost per lead (CPL). - Execute SEO and content marketing strategies to increase organic website traffic and grow annual lead pipelines, maintaining strong capture and conversion ratios. - Drive social media growth and engagement by managing cross-platform channels and creating impactful content, including reels and creative posts. - Build and manage automated outreach and nurturing workflows using CRM platforms (LS). - Take complete ownership for UG product segment and actively coordinate with different stakeholders including product, sales and support extending to senior management as well - Orchestrate multi-channel communication campaigns via SMS, WhatsApp, and Email, tracking and improving channel performance. - Collaborate closely with product, content, and sales teams to streamline funnel management and ensure a cohesive customer journey. - Monitor campaign performance using analytics tools and report KPIs to stakeholders, recommending data-driven actions for continuous improvement. - Stay up-to-date with digital marketing trends, tools, and best practices, especially in the EdTech and UG entrance domains. Desired Qualifications - Bachelor's/Master's degree in Marketing or a related field. - 4+ years of relevant experience in digital marketing, preferably in the EdTech industry. - Proven expertise in Meta & Google Ads, SEO, content marketing, and CRM- based lead management. Strong analytical skills with proficiency in web analytics and marketing automation platforms. - Creative mindset with the ability to produce engaging digital content. - Excellent communication, project management, and cross-functional collaboration abilities.

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