Assistant Vice President Marketing

2 hours ago

Mumbai India Croma Full time

Job Description About the Company We are looking for a dynamic leader to elevate Croma's brand presence and customer reach across channels. This role will drive strategic marketing initiatives, shape brand perception, and uncover consumer insights to strengthen our market leadership. Disclaimer: The role is open for Assistant Vice President / Vice President Branding About the Role - Define and execute brand strategy to differentiate Croma in a competitive retail landscape. - Oversee brand identity, tone, and messaging across retail, e-commerce, and social platforms. - Lead high impact campaigns in collaboration with creative and media agencies. - Monitor brand health metrics, revenue, and footfall KPIs. - Support consumer research programs (qualitative & quantitative). - Translate insights into actionable strategies for merchandising, store layout, and marketing. - Manage media budgets and calendars effectively. Qualifications - 15+ years in Brand Management (FMCG, Telecom, or Retail preferred). - MBA / master's in marketing. Required Skills - Proven success in omnichannel campaigns and customer-centric strategies. - Strong analytical skills and proficiency in tools like SPSS, Excel, Power BI, or Tableau. - Prior experience leading teams (35 years). Some experience of being manager of managers is preferred - Expertise in ATL media planning; digital ATL experience is a plus. Note - The role is open for Assistant Vice President or Vice President Marketing, the communication will be confirmed on the progress of the interviews. Please feel free to share updated copy of Resume along with short summary on your branding journey at [Confidential Information]. Equal Opportunity Statement We are committed to diversity and inclusivity.

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