Brand Executive/ Senior Brand Executive

About Rentokil PCI Rentokil PCI is India s leading pest control service provider and a Rentokil Initial brand Formed in 2017 through a joint venture between Pest Control India and Rentokil it operates across 300 locations aiming to set new standards in customer service The company focuses on industry-leading operations through best practices innovation and digital technologies In 2024 Rentokil PCI strengthened its market leadership by acquiring HiCare expanding its services and footprint further For more details About the Role The Executive will be responsible for developing and executing SEO strategies to improve organic visibility drive traffic and support overall digital marketing goals The incumbent will report to the Assistant General Manager The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders Job Responsibilities Brand Management Creative Strategy Develop and manage marketing campaigns for services products and the corporate brand Amplify brand presence across internal and external channels in the subcontinent Create content strategies collaterals and campaign creatives in coordination with agencies Manage agency briefs job lists and content calendars for social platforms Lead content creation for websites blogs EDMs social media and e-commerce platforms Drive engagement and follower growth across social media handles 2 Marketing Campaign Development Execution Plan and execute B2B and B2C campaigns across ATL BTL and digital channels Collaborate with content and digital teams to deliver integrated marketing across the funnel Manage vendor and agency relationships digital media PR influencer Support regional branches and product teams in campaign rollouts and creative development Coordinate with procurement and operations for successful campaign delivery 3 Innovations Go-to-Marketing Strategies Assist in executing the innovation pipeline by coordinating with cross-functional teams Support project tracking and management for new service and product launches Contribute to proposition development and Go-To-Market strategies for new offerings Plan on-ground activations events and exhibitions in collaboration with branch teams Collaborate with the product sales team to monitor innovation success Maintain post-evaluation reports and updates on innovation-related marketing activities 4 Content Management Work on performance metrics traffic conversions engagement for websites blogs and social media Manage content calendars across platforms Write ad copy for online offline campaigns and develop content marketing strategies for brand and innovation promotion Collaborate with agencies on SEO efforts ensure content accuracy and research industry trends to guide content development Key Result Areas Drive innovation pipeline with cross-functional teams Support GTM plans for new launches and campaigns Manage content calendars and creation Own website blog and social media performance Improve SEO and content marketing impact Requirements Competencies Skills essential to the role Creative mindset with strong conceptual thinking Excellent written and verbal communication skills Strong presentation and analytical abilities Ability to collaborate across teams and manage multiple priorities Self-driven eager to learn and growth-oriented Educational Qualification Other Requirement Master s degree in Marketing Business Administration Communications Digital Marketing or a related field Equivalent work experience may also be considered 4-6 years of experience in product or brand marketing covering content digital creative and brand promotions Experience with tools like MailChimp Google Ads basic UX design or Adobe Creative Suite will be an added advantage Role Type Key working relationships Individual Contributor Internal team External stakeholders Benefits What can you expect from RPCI Our values lie at the core of our mission and vision We believe that it s our people who make our company what it is We believe in Service Relationships Teamwork Responsibility