Brand Executive/ Senior Brand Executive

About Rentokil PCI

Rentokil PCI is India's leading pest control service provider and a Rentokil Initial brand. Formed in 2017 through a joint venture between Pest Control India and Rentokil, it operates across 300 locations, aiming to set new standards in customer service. The company focuses on industry-leading operations through best practices, innovation, and digital technologies. In 2024, Rentokil PCI strengthened its market leadership by acquiring HiCare, expanding its services and footprint further.

For more details: https://www.rentokil-pestcontrolindia.com

About the Role:

- The Executive will be responsible for developing and executing SEO strategies to improve organic visibility, drive traffic, and support overall digital marketing goals.
- The incumbent will report to the Assistant General Manager. The incumbent will have to work as part of a multi-functional team, and this involves collaboration with the internal team and external stakeholders.

Job Responsibilities:

1. Brand Management & Creative Strategy

- Develop and manage marketing campaigns for services, products, and the corporate brand.
- Amplify brand presence across internal and external channels in the subcontinent.
- Create content strategies, collaterals, and campaign creatives in coordination with agencies.
- Manage agency briefs, job lists, and content calendars for social platforms.
- Lead content creation for websites, blogs, EDMs, social media, and e-commerce platforms.
- Drive engagement and follower growth across social media handles.

2. Marketing Campaign Development & Execution

- Plan and execute B2B and B2C campaigns across ATL, BTL, and digital channels.
- Collaborate with content and digital teams to deliver integrated marketing across the funnel.
- Manage vendor and agency relationships (digital, media, PR, influencer).
- Support regional branches and product teams in campaign rollouts and creative development.
- Coordinate with procurement and operations for successful campaign delivery.

3. Innovations & Go-to-Marketing Strategies

- Assist in executing the innovation pipeline by coordinating with cross-functional teams.
- Support project tracking and management for new service and product launches.
- Contribute to proposition development and Go-To-Market strategies for new offerings.
- Plan on-ground activations, events, and exhibitions in collaboration with branch teams.
- Collaborate with the product sales team to monitor innovation success.
- Maintain post-evaluation reports and updates on innovation-related marketing activities.

4. Content Management

- Work on performance metrics (traffic, conversions, engagement) for websites, blogs, and social media. Manage content calendars across platforms.
- Write ad copy for online/offline campaigns and develop content marketing strategies for brand and innovation promotion.
- Collaborate with agencies on SEO efforts, ensure content accuracy, and research industry trends to guide content development.

Key Result Areas:

- Drive innovation pipeline with cross-functional teams
- Support GTM plans for new launches and campaigns
- Manage content calendars and creation
- Own website, blog, and social media performance
- Improve SEO and content marketing impact

Requirements

Competencies (Skills essential to the role):

- Creative mindset with strong conceptual thinking
- Excellent written and verbal communication skills
- Strong presentation and analytical abilities
- Ability to collaborate across teams and manage multiple priorities
- Self-driven, eager to learn, and growth-oriented

Educational Qualification / Other Requirement:

- Master's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field
- Equivalent work experience may also be considered
- 4–6 years of experience in product or brand marketing, covering content, digital, creative, and brand promotions
- Experience with tools like MailChimp, Google Ads, basic UX design, or Adobe Creative Suite (will be an added advantage)

Role Type / Key working relationships:

- Individual Contributor
- Internal team
- External stakeholders

Benefits

What can you expect from RPCI?

- Our values lie at the core of our mission and vision. We believe that it's our people who make our company what it is. We believe in:

- Service
- Relationships
- Teamwork
- Responsibility

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