Marketing Director

About SikhRI The Sikh Research Institute SikhRI connects people with the wisdom of Sikhi through accessible educational resources and experiences We aim to inspire a deeper understanding and appreciation of Sikh heritage principles and practices fostering critical thinking and strengthening the global Sikh community Our work includes developing curricula hosting leadership programs undertaking research facilitating workshops and making the Guru Granth Sahib more accessible globally Role Overview The Marketing Director will be the strategic architect of SikhRI s brand presence This leader will oversee all facets of marketing-from storytelling and community engagement to content strategy and digital growth-translating the organization s mission into powerful narratives that resonate globally The ideal candidate blends creative instinct with analytical rigor and thrives in purpose-driven environments where impact is measured by both reach and depth You will report directly to the CEO Key Responsibilities 1 Brand Strategy Define and evolve SikhRI s brand positioning to ensure consistency across all platforms Develop annual and quarterly marketing strategies aligned with organizational goals Develop a distinctive brand voice that embodies Sikh values and remains relevant in the contemporary world 2 Content Campaign Leadership Oversee digital print and experiential marketing campaigns for SikhRI programs courses and events Collaborate with internal teams to design and launch integrated campaigns that increase awareness engagement and participation Lead storytelling efforts across social media newsletters podcasts and video channels 3 Digital Growth Analytics Drive growth across digital platforms through SEO SEM social media and partnerships Track and analyze marketing performance to provide actionable insights for optimization Leverage data-driven approaches to improve user engagement and retention 4 Community Engagement Cultivate and expand the SikhRI community-comprising learners educators and supporters-through meaningful outreach and content Manage strategic collaborations and partnerships with institutions influencers and thought leaders to drive innovation and growth 5 Leadership Team Development Build and mentor a high-performing marketing team internal and freelance Foster cross-functional collaboration with content design education and development teams Qualifications Essential 8-12 years of progressive marketing experience including at least 3 years in a leadership role Strong background in brand building digital marketing and campaign management Proven ability to craft and communicate compelling stories that inspire diverse audiences Experience with analytics tools Google Analytics HubSpot etc and content management systems Excellent written and verbal communication skills Preferred Experience in mission-driven educational or cultural organizations Understanding or interest in Sikh principles heritage and values Global mindset with sensitivity to diverse audiences Work Environment Stationed in Mohali with virtual collaboration across global teams Requires flexibility to work across time zones North America India A hybrid mix of operational execution and strategic people leadership What SikhRI Offers An opportunity to contribute to a mission-driven global organization A supportive and collaborative environment rooted in values Exposure to international HR practices across three geographies Competitive compensation and growth opportunities Equal Opportunity Employer SikhRI is an equal opportunity employer and does not discriminate based on race color religion gender gender expression age national origin disability marital status sexual orientation or military status in any of its activities or operations We are committed to providing an inclusive and welcoming environment for all members of our staff volunteers contractors vendors and clients How to Apply Interested candidates are invited to apply on our website through the APPLY TO POSITION section Please ensure your cover letter approximately 500 words explicitly addresses why you feel you are a strong fit for this role and how your experience aligns with SikhRI s mission Kindly indicate SikhRI-Marketing Director- Application - Your Name in the subject line of your email Please submit your resume and cover letter as PDF attachments Applications will be reviewed on a rolling basis until the position is filled Due to the volume of applications only candidates selected for an interview will be contacted Disclaimers This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required It does not represent a contract of employment SikhRI reserves the right to change the job description and or posting at any time without advance notice