Growth Marketer

3 weeks ago

Chennai, Tamil Nadu, India Lystloc Full time
Location: Chennai, India (On-site)

Lystloc is a leading B2B SaaS platform for field force management, trusted by 15,000+ businesses worldwide. We help organizations track, manage, and improve on-field team productivity with real-time insights.

Role Overview:

We are seeking a data-driven Growth Marketer to take full ownership of our lead generation engine across domestic and global markets.

You will be hands-on with paid ad campaigns while strategically guiding outbound and SEO teams to deliver high-quality leads. This role requires both execution skills and the ability to review data, identify bottlenecks, and improve funnel performance from first touch to close.

Key Responsibilities:

1. Paid Lead Generation (Domestic & Global)

- Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, and other relevant platforms.
- Manage budgets and bid strategies to meet CPL and ROI targets.
- Develop high-conversion ad creatives, messaging, and landing page strategies.

2. Outbound Lead Generation

- Define targeting criteria, campaign goals, and messaging frameworks for the outbound team.
- Review prospecting quality, outreach sequences, and conversion metrics.
- Ensure outbound campaigns align with revenue and market objectives.

3. SEO & Organic Growth

- Build and maintain the SEO roadmap, including keyword strategy for domestic and international markets.
- Review content quality, backlink strategies, and ranking performance with the SEO specialist.
- Ensure SEO efforts contribute directly to lead generation goals.

4. Funnel Ownership & Data Analysis

- Track the full lead journey in CRM from acquisition to closure.
- Identify why leads stall or drop and implement solutions.
- Provide actionable insights to improve conversion rates across all channels.

5. Performance Reporting & Optimization

- Create and share clear weekly/monthly reports on lead sources, conversion rates, and ROI.
- Use A/B testing and data-driven decisions to refine targeting, messaging, and offers.
- Recommend improvements to targeting, messaging, and channel mix.

Requirements:

- 3–5 years of experience in growth marketing, demand generation, or performance marketing for a B2B SaaS brand.
- Hands-on expertise with Google Ads, LinkedIn Ads, and campaign optimization.
- Strong understanding of outbound and SEO strategies with the ability to guide and measure their effectiveness.
- Data-driven mindset with proficiency in CRM and analytics tools (e.g., Freshsales, Google Analytics, Search Console, SEMrush, Ahrefs).
- Proven track record of delivering quality leads at scale in both domestic and global markets.
- Excellent communication and reporting skills.

Good to Have:

- Experience managing multi-region campaigns (Southeast Asia, Africa, UAE).
- Familiarity with CRM tools such as Freshsales, HubSpot, or Salesforce.
- Knowledge of retargeting, remarketing, and ABM (Account-Based Marketing) strategies.

What We Offer:

- Ownership of a key growth function with measurable impact.
- Opportunity to work on multi-geo campaigns with a scaling SaaS product.
- Competitive salary with performance incentives.
- Collaborative

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