Growth Marketer

1 week ago

Chennai, Tamil Nadu, India Lystloc Full time

Location: Chennai, India (On-site)

Lystloc is a leading B2B SaaS platform for field force management, trusted by 15,000+ businesses worldwide. We help organizations track, manage, and improve on-field team productivity with real-time insights.

Role Overview:

We are seeking a data-driven Growth Marketer to take full ownership of our lead generation engine across domestic and global markets.

You will be hands-on with paid ad campaigns while strategically guiding outbound and SEO teams to deliver high-quality leads. This role requires both execution skills and the ability to review data, identify bottlenecks, and improve funnel performance from first touch to close.

Key Responsibilities:

1. Paid Lead Generation (Domestic & Global)

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Ads, and other relevant platforms.
  • Manage budgets and bid strategies to meet CPL and ROI targets.
  • Develop high-conversion ad creatives, messaging, and landing page strategies.

2. Outbound Lead Generation

  • Define targeting criteria, campaign goals, and messaging frameworks for the outbound team.
  • Review prospecting quality, outreach sequences, and conversion metrics.
  • Ensure outbound campaigns align with revenue and market objectives.

3. SEO & Organic Growth

  • Build and maintain the SEO roadmap, including keyword strategy for domestic and international markets.
  • Review content quality, backlink strategies, and ranking performance with the SEO specialist.
  • Ensure SEO efforts contribute directly to lead generation goals.

4. Funnel Ownership & Data Analysis

  • Track the full lead journey in CRM from acquisition to closure.
  • Identify why leads stall or drop and implement solutions.
  • Provide actionable insights to improve conversion rates across all channels.

5. Performance Reporting & Optimization

  • Create and share clear weekly/monthly reports on lead sources, conversion rates, and ROI.
  • Use A/B testing and data-driven decisions to refine targeting, messaging, and offers.
  • Recommend improvements to targeting, messaging, and channel mix.

Requirements:

  • 3–5 years of experience in growth marketing, demand generation, or performance marketing for a B2B SaaS brand.
  • Hands-on expertise with Google Ads, Ads, and campaign optimization.
  • Strong understanding of outbound and SEO strategies with the ability to guide and measure their effectiveness.
  • Data-driven mindset with proficiency in CRM and analytics tools (e.g., Freshsales, Google Analytics, Search Console, SEMrush, Ahrefs).
  • Proven track record of delivering quality leads at scale in both domestic and global markets.
  • Excellent communication and reporting skills.

Good to Have:

  • Experience managing multi-region campaigns (Southeast Asia, Africa, UAE).
  • Familiarity with CRM tools such as Freshsales, HubSpot, or Salesforce.
  • Knowledge of retargeting, remarketing, and ABM (Account-Based Marketing) strategies.

What We Offer:

  • Ownership of a key growth function with measurable impact.
  • Opportunity to work on multi-geo campaigns with a scaling SaaS product.
  • Competitive salary with performance incentives.
  • Collaborative

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