Senior Marketing Manager

Job Purpose The Senior Marketing Manager is responsible for developing implementing and overseeing strategic marketing and business development initiatives to drive patient volume brand awareness and revenue growth across all diagnostic and scan centres The role involves leading the marketing team managing doctor and hospital relationships and ensuring consistent business performance in line with company goals Key Roles and Responsibilities 1 Strategic Planning Execution Develop and implement annual marketing and business development strategies for all diagnostic and scan centres Identify market opportunities competitor activities and emerging healthcare trends to support growth initiatives Work closely with the management team to define and achieve monthly quarterly and annual revenue targets Prepare marketing budgets campaign plans and business performance reports for management review 2 Business Development Networking Establish and maintain strong relationships with referring doctors clinics hospitals and corporate clients Conduct regular field visits to generate new business leads and strengthen existing partnerships Organize and participate in medical camps health check-up programs and community outreach activities Develop referral tie-ups and MoUs with hospitals wellness centres and corporate clients 3 Branding Promotion Oversee all brand communication and ensure consistency across branches signage brochures digital presence etc Plan and execute digital marketing print advertisements radio campaigns and outdoor promotions Coordinate with creative agencies for promotional materials and content development Monitor ROI and effectiveness of marketing campaigns through performance analytics and feedback 4 Team Leadership Training Lead mentor and monitor a team of marketing executives and field officers across all centres Set clear targets review performance periodically and provide training for continuous improvement Foster a culture of accountability collaboration and high performance within the marketing team 5 Market Analysis Reporting Conduct periodic market and competitor analysis to identify potential areas of expansion or improvement Maintain and analyze patient referral data doctor engagement records and business conversion ratios Submit detailed MIS reports to the management highlighting performance trends and recommendations 6 Collaboration Coordination Coordinate with Operations HR and Finance teams for marketing initiatives recruitment drives and brand events Ensure smooth communication between the marketing department and centre managers for effective execution of plans Support new centre launches and ensure marketing readiness prior to opening 7 Compliance Ethical Practices Ensure all marketing activities comply with healthcare marketing ethics and statutory regulations Promote patient trust and transparency through ethical branding and service communication Protect confidential business data and patient information at all times Key Skills Competencies Strong knowledge of healthcare diagnostics or hospital marketing Excellent interpersonal and communication skills Strategic thinking planning and analytical skills Leadership and team management capabilities Proficiency in MS Office CRM tools and digital marketing platforms Ability to handle field operations multitask and meet tight deadlines Educational Qualification MBA Master s Degree in Marketing Business Administration or Healthcare Management Bachelor s degree in Science Healthcare or related discipline preferred Experience Required Minimum 8-12 years of experience in healthcare marketing preferably in diagnostics scan centres or hospitals Proven track record in business development referral management and marketing leadership roles Key Performance Indicators KPIs Monthly revenue growth and patient footfall targets Number of new doctor hospital tie-ups Marketing ROI and lead conversion ratio Brand visibility and patient satisfaction index Team productivity and retention rates Job Title Senior Marketing Manager Department Marketing Business Development Reporting To Managing Director Chief Operating Officer COO Location Vellore Tamil Nadu Interview Location Valasaravakkam Chennai No of Positions 3 Salary As per the industrial Standard Allowances Industry Diagnostics Scans and Laboratory Services Immediate Joiners Required Please share the openings to your friends and groups too Job Types Full-time Permanent Pay Up to 40 000 00 per month Benefits Health insurance Provident Fund Work Location In person