Senior Marketing Manager

Job Purpose:

The Senior Marketing Manager is responsible for developing, implementing, and overseeing strategic marketing and business development initiatives to drive patient volume, brand awareness, and revenue growth across all diagnostic and scan centres. The role involves leading the marketing team, managing doctor and hospital relationships, and ensuring consistent business performance in line with company goals.

Key Roles and Responsibilities:1. Strategic Planning & Execution

• Develop and implement annual marketing and business development strategies for all diagnostic and scan centres.
• Identify market opportunities, competitor activities, and emerging healthcare trends to support growth initiatives.
• Work closely with the management team to define and achieve monthly, quarterly, and annual revenue targets.
• Prepare marketing budgets, campaign plans, and business performance reports for management review.

2. Business Development & Networking

• Establish and maintain strong relationships with referring doctors, clinics, hospitals, and corporate clients.
• Conduct regular field visits to generate new business leads and strengthen existing partnerships.
• Organize and participate in medical camps, health check-up programs, and community outreach activities.
• Develop referral tie-ups and MoUs with hospitals, wellness centres, and corporate clients.

3. Branding & Promotion

• Oversee all brand communication and ensure consistency across branches (signage, brochures, digital presence, etc.).
• Plan and execute digital marketing, print advertisements, radio campaigns, and outdoor promotions.
• Coordinate with creative agencies for promotional materials and content development.
• Monitor ROI and effectiveness of marketing campaigns through performance analytics and feedback.

4. Team Leadership & Training

• Lead, mentor, and monitor a team of marketing executives and field officers across all centres.
• Set clear targets, review performance periodically, and provide training for continuous improvement.
• Foster a culture of accountability, collaboration, and high performance within the marketing team.

5. Market Analysis & Reporting

• Conduct periodic market and competitor analysis to identify potential areas of expansion or improvement.
• Maintain and analyze patient referral data, doctor engagement records, and business conversion ratios.
• Submit detailed MIS reports to the management highlighting performance, trends, and recommendations.

6. Collaboration & Coordination

• Coordinate with Operations, HR, and Finance teams for marketing initiatives, recruitment drives, and brand events.
• Ensure smooth communication between the marketing department and centre managers for effective execution of plans.
• Support new centre launches and ensure marketing readiness prior to opening.

7. Compliance & Ethical Practices

• Ensure all marketing activities comply with healthcare marketing ethics and statutory regulations.
• Promote patient trust and transparency through ethical branding and service communication.
• Protect confidential business data and patient information at all times.

Key Skills & Competencies:

• Strong knowledge of healthcare, diagnostics, or hospital marketing.
• Excellent interpersonal and communication skills.
• Strategic thinking, planning, and analytical skills.
• Leadership and team management capabilities.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.
• Ability to handle field operations, multitask, and meet tight deadlines.

Educational Qualification:

• MBA / Master's Degree in Marketing, Business Administration, or Healthcare Management.
• Bachelor's degree in Science, Healthcare, or related discipline preferred.

Experience Required:

• Minimum 8–12 years of experience in healthcare marketing, preferably in diagnostics, scan centres, or hospitals.
• Proven track record in business development, referral management, and marketing leadership roles.

Key Performance Indicators (KPIs):

• Monthly revenue growth and patient footfall targets.
• Number of new doctor/hospital tie-ups.
• Marketing ROI and lead conversion ratio.
• Brand visibility and patient satisfaction index.
• Team productivity and retention rates.

Job Title: Senior Marketing Manager

Department: Marketing & Business Development

Reporting To: Managing Director / Chief Operating Officer (COO)

Location , Vellore,Tamil Nadu

Interview Location : Valasaravakkam,Chennai

No of Positions: 3

Salary: As per the industrial Standard + Allowances

Industry: Diagnostics, Scans, and Laboratory Services

***Immediate Joiners Required***

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Job Types: Full-time, Permanent

Pay: Up to ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person