Web & Performance Marketing Lead

What You ll DoThis is a role within the EMEA Marketing team owning web SEO and performance marketing to drive pipeline and growth across key international markets You ll turn data into insights and help shape digital strategy across campaigns events and partner initiatives With visibility across global teams you will offer both strategic influence and the chance to build Avalara s digital presence at scale in EMEA LI-Hybrid Drive measurable pipeline growth by improving the performance of organic and paid digital channels across EMEA contributing directly to the regional MQL and revenue targets Improve visibility and conversion across EMEA s digital properties by optimizing SEO web content and user experience to attract and convert high-intent traffic Strengthen marketing efficiency and accountability by building reporting frameworks that provide actionable insights across web paid digital campaigns field events and partner marketing Enable regional and market relevance by leading localized digital strategies tailored to regulatory complexity and buyer behavior in key EMEA markets Bridge alignment by collaborating with Marketing Ops RevOps DE P and analytics teams ensuring that EMEA needs are represented in global digital decisions You will report into the Senior Director Marketing EMEA LATAM What Your Responsibilities Will Be You will own and execute the organic digital strategy across EMEA for UK Germany France Italy and Spain and other english tolerant countries - including SEO web performance and site experience optimization You will Lead performance marketing reporting across all channels digital events partner campaigns driving data-backed decision-making and continuous improvement You will Be the go-to performance marketing lead for EMEA Marketing owning reporting across sales senior leadership QBRs You will Identify performance gaps across paid and unpaid channels and develop remediation plans to address shortfalls in traffic inquiries and MQLs You will Support digital strategy expansion into other markets contributing best practices performance insights and scalable web SEO frameworks Monitor and optimize web performance and SEO health Use SEO tools Adobe Analytics and CMS to review traffic trends keyword rankings and engagement metrics across key EMEA pages Analyze campaign and channel performance across digital touchpoints Pull insights from Power BI Salesforce and Marketo to track inquiries MQLs and conversion rates identifying underperforming segments or markets Collaborate with DE P and global marketing teams to improve localized content and implement technical updates Work through Jira to brief web development or DE P teams on page updates A B tests or localization needs for EMEA sites Build reports and dashboards for weekly monthly quarterly marketing performance reviews Use SFDC Power BI and Adobe Analytics to create channel health reports and surface data for leadership on trends gaps and recommended actions What You ll Need To Be Successful You have 6 years of experience You can interpret data across multiple sources and translate it into actionable insights that drive pipeline and MQL performance Digital and SEO expertise Understanding of web optimization organic search and digital channel performance Prior experience managing cross-functional projects or vendors such as SEO agencies or web teams You have hands-on experience with Adobe Analytics Power BI Salesforce and Marketo They re likely already delivering 5 7 reporting projects per week including performance dashboards SEO audits and pipeline summaries Certifications in SEO digital analytics or marketing automation e g Google Analytics Marketo Familiarity with digital marketing metrics and campaign performance analysis is expected This is a hybrid remote in-office role How We ll Take Care Of YouTotal Rewards In addition to a great compensation package paid time off and paid parental leave many Avalara employees are eligible for bonuses Health Wellness Benefits vary by location but generally include private medical life and disability insurance Inclusive culture and diversity Avalara strongly supports diversity equity and inclusion and is committed to integrating them into our business practices and our organizational culture We also have a total of 8 employee-run resource groups each with senior leadership and exec sponsorship What You Need To Know About AvalaraWe re Avalara We re defining the relationship between tax and tech We ve already built an industry-leading cloud compliance platform processing nearly 40 billion customer API calls and over 5 million tax returns a year and this year we became a billion-dollar business Our growth is real and we re not slowing down until we ve achieved our mission - to be part of every transaction in the world We re bright innovative and disruptive like the orange we love to wear It captures our quirky spirit and optimistic mindset It shows off the culture we ve designed that empowers our people to win Ownership and achievement go hand in hand here We instill passion in our people through the trust we place in them We ve been different from day one Join us and your career will be too We re An Equal Opportunity EmployerSupporting diversity and inclusion is a cornerstone of our company we don t want people to fit into our culture but to enrich it All qualified candidates will receive consideration for employment without regard to race color creed religion age gender national orientation disability sexual orientation US Veteran status or any other factor protected by law If you require any reasonable adjustments during the recruitment process please let us know