SPE-Digital Marketing

3 weeks ago


Bengaluru India Cognizant Full time

Job Description Job Summary Join our dynamic team as a Digital Marketing Specialist where you will leverage your expertise in English communication and MS Excel to drive impactful marketing campaigns. With a focus on the Hi-Tech domain you will collaborate in a hybrid work model ensuring flexibility and productivity. This role offers an exciting opportunity to contribute to our companys growth and make a significant impact in the digital marketing landscape. Responsibilities - Develop and execute digital marketing strategies to enhance brand visibility and engagement. - Analyze market trends and consumer behavior to inform marketing decisions. - Collaborate with cross-functional teams to align marketing efforts with business objectives. - Utilize MS Excel to track and report on campaign performance metrics. - Create compelling content for various digital platforms to attract and retain customers. - Optimize marketing campaigns based on data-driven insights to maximize ROI. - Manage social media channels to increase audience reach and engagement. - Conduct competitive analysis to identify opportunities for differentiation. - Coordinate with external vendors and agencies to ensure seamless campaign execution. - Monitor and respond to customer feedback to improve brand perception. - Stay updated on industry trends and emerging technologies to maintain a competitive edge. - Support the development of marketing materials and presentations. - Ensure compliance with digital marketing best practices and regulations. Qualifications - Demonstrate proficiency in English communication for effective collaboration. - Exhibit advanced skills in MS Excel for data analysis and reporting. - Possess a strong understanding of digital marketing principles and strategies. - Have experience in the Hi-Tech domain to tailor marketing efforts effectively. - Show ability to work in a hybrid model balancing remote and in-office tasks. - Display excellent organizational and multitasking skills. - Demonstrate a proactive approach to problem-solving and decision-making.



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