Head of Content

1 week ago

Bengaluru India Unnati Anam Consultancy Full time

Job Description

About Us: We're building a global streetwear brand born in India with the ambition of becoming our generation's Supreme or A Bathing Ape. Storytelling and design sit at our core: every drop, campaign, and piece of content is crafted to inspire a generation to Make History.

Our mantra is simple: When in doubt, take the fun route.

We're colorful, mood-uplifting, and curiosity-driven, creating fashion that doesn't just sit in your wardrobe but lives in culture.

Location: Bangalore

Workdays Monday - Saturday

Working Model: Onsite

Budget: 12LPA - 15LPA

About the Founder: Punj Rajan, an IIT Kharagpur graduate and former BCG consultant, brings a strong understanding of consumer psychology and brand building. The brand is backed by Kae Capital and marquee angels including Harsha (CEO, Swiggy), Malini (CEO, The Deconstruct), and Rinshul (ex-COO, Zomato), giving it both credibility and the conviction to scale globally.

This is a founding seat at the table We're looking for a Head of Content who can turn everyday moments into cultural waves. Your playground will span short-form scripts, quirky productions, character sourcing, and directing video editors to craft content that isn't just seen but felt. You'll lead our storytelling engine end-to-end, ensuring our voice stays unapologetically fun, fearless, and vibrant.

What You'll Do

- Script & Direct: Create scroll-stopping short-form content that hits the sweet spot between playful and powerful.
- Build Characters: Source and shape on-screen personalities that bring our brand universe to life.
- Creative Direction: Work hand-in-hand with video editors, designers, and the founder to bring bold ideas to life.
- Experiment & Play: Try new formats, jump on trends, and create IPs that spark curiosity and conversations.
- Stay Grounded (Literally): Be on the floor in Bangalore, brainstorming, shooting, laughing, and creating every day.

Who You Are

- A natural storyteller with the chops to write sharp, funny, and engaging scripts.
- A visual thinker who sees content not just as words, but as moving, colorful experiences.
- Someone who thrives on collaboration and isn't afraid to get in front of the camera when needed.
- Curious, experimental, and enterprising - you'd rather try ten wild ideas than play it safe.
- Obsessed with culture, memes, and moods - you know what makes people double-tap.

Why Join Us

Because streetwear is more than clothing It's community, culture, and curiosity. At our brand, you'll have the freedom to experiment, the backing of world-class investors, and the chance to shape India's most exciting global streetwear story.

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