15h Left) Growth Marketing

3 weeks ago


India Apex CoVantage Full time
We are looking for a results-driven Senior Marketing Executive with proven experience in B2B marketing to lead the planning and execution of multichannel campaigns targeting enterprise and mid-market clients. You will play a pivotal role in generating qualified leads, increasing brand visibility, and supporting business growth across IT services offerings.

Key Responsibilities

- Plan, execute, and optimize integrated marketing campaigns across digital channels including Google Ads, LinkedIn, display, retargeting, and email marketing.
- Collaborate with leadership and sales to shape campaign strategy aligned with buyer personas and sales goals.
- Own the setup and performance of Google Ads. LinkedIn Campaign Manager and other Paid Media Platforms (including audience targeting, creative, budgeting, and A/B testing).
- Work with content and design teams to develop high-impact landing pages, email sequences, and campaign assets.
- Develop lead nurturing flows and collaborate on account-based marketing (ABM) strategies.
- Track and report on campaign KPIs including lead quality, conversion rates, and cost per acquisition.
- Use analytics tools to refine strategies and uncover insights.
- Stay current with industry trends, competitor activities, and emerging tools to recommend innovations.
- Collaborate on event promotion, webinars, and partner campaigns as needed.

Qualifications

- 5+ years of experience in B2B marketing, preferably in the IT services or SaaS space.
- Demonstrated success running performance-driven multichannel campaigns across paid media and email.
- Hands-on experience with Google Ads, LinkedIn Ads, and marketing automation platforms (e.g., HubSpot, Pardot).
- Strong analytical and reporting skills; able to make data-informed decisions.
- Understanding of the B2B sales funnel, longer buying cycles, and the importance of lead qualification.
- Excellent communication and project management skills.

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