▷ [Urgent] CRM and Analytics Lead

1 day ago

Kolkata, India Spencer's Retail Full time

We're looking for a sharp, consumer-obsessed CRM and Analytics Lead This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement: Key Responsibilities Consumer & Behavioral Analytics - Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers. - Develop segmentation strategies and marketing interventions based on behavioral triggers. - Build and test predictive models (churn, LTV, next-best action) across campaigns. CRM Leadership - Own end-to-end CRM strategy—from platform management to campaign execution. - Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp). - Collaborate with tech and Martech teams to scale automation and personalization. Marketing & Campaign Analytics - Design models to measure campaign impact (pre-post, control-test, incremental sales). - Monitor KPIs: ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness. - Translate insights into actionable strategies with business and category teams. Loyalty Program Analytics (My Spencer’s Reward) - Analyze program performance, lifecycle trends, and redemption behavior. - Track metrics like activation rate, incremental sales, and frequency lift. - Recommend data-driven interventions to boost loyalty revenue. Strategic Business Insights - Deliver dashboards and insights that influence leadership decisions. - Convert analytics into commercial levers—pricing, assortment, targeting, retention. Qualifications & Experience - experience in consumer analytics, CRM, or data-driven marketing (retail/e-commerce/FMCG preferred/QSR). - Proficiency in SQL, Excel, and visualization tools (Power BI, Tableau, Google Data Studio). - Hands-on experience with CRM platforms. - Strong foundation in consumer psychology, segmentation, and lifecycle management. - MBA in Marketing/Analytics or related field preferred. What We’re Looking For - Consumer-first mindset with a knack for behavioral insights. - Logical thinker who connects data to business outcomes. - Strong ownership and ability to lead CRM independently. - Excellent communicator and stakeholder influencer. - Curious, agile, and thrives in a fast-paced, data-rich environment.

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