CRM and Analytics Lead

17 hours ago

Kolkata, India Spencer's Retail Full time

We're looking for a sharp, consumer-obsessed CRM and Analytics Lead This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement: Key Responsibilities Consumer & Behavioral Analytics Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers. Develop segmentation strategies and marketing interventions based on behavioral triggers. Build and test predictive models (churn, LTV, next-best action) across campaigns. CRM Leadership Own end-to-end CRM strategy—from platform management to campaign execution. Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp). Collaborate with tech and Martech teams to scale automation and personalization. Marketing & Campaign Analytics Design models to measure campaign impact (pre-post, control-test, incremental sales). Monitor KPIs: ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness. Translate insights into actionable strategies with business and category teams. Loyalty Program Analytics (My Spencer’s Reward) Analyze program performance, lifecycle trends, and redemption behavior. Track metrics like activation rate, incremental sales, and frequency lift. Recommend data-driven interventions to boost loyalty revenue. Strategic Business Insights Deliver dashboards and insights that influence leadership decisions. Convert analytics into commercial levers—pricing, assortment, targeting, retention. Qualifications & Experience experience in consumer analytics, CRM, or data-driven marketing (retail/e-commerce/FMCG preferred/QSR). Proficiency in SQL, Excel, and visualization tools (Power BI, Tableau, Google Data Studio). Hands-on experience with CRM platforms. Strong foundation in consumer psychology, segmentation, and lifecycle management. MBA in Marketing/Analytics or related field preferred. What We’re Looking For Consumer-first mindset with a knack for behavioral insights. Logical thinker who connects data to business outcomes. Strong ownership and ability to lead CRM independently. Excellent communicator and stakeholder influencer. Curious, agile, and thrives in a fast-paced, data-rich environment.

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