CRM and Analytics Lead

3 weeks ago

Kolkata, India Spencer's Retail Full time

We're looking for a sharp, consumer-obsessed CRM and Analytics LeadThis strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement:Key ResponsibilitiesConsumer & Behavioral Analytics- Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers.- Develop segmentation strategies and marketing interventions based on behavioral triggers.- Build and test predictive models (churn, LTV, next-best action) across campaigns.CRM Leadership- Own end-to-end CRM strategy—from platform management to campaign execution.- Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp).- Collaborate with tech and Martech teams to scale automation and personalization.Marketing & Campaign Analytics- Design models to measure campaign impact (pre-post, control-test, incremental sales).- Monitor KPIs: ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness.- Translate insights into actionable strategies with business and category teams.Loyalty Program Analytics (My Spencer’s Reward)- Analyze program performance, lifecycle trends, and redemption behavior.- Track metrics like activation rate, incremental sales, and frequency lift.- Recommend data-driven interventions to boost loyalty revenue.Strategic Business Insights- Deliver dashboards and insights that influence leadership decisions.- Convert analytics into commercial levers—pricing, assortment, targeting, retention.Qualifications & Experience- experience in consumer analytics, CRM, or data-driven marketing (retail/e-commerce/FMCG preferred/QSR).- Proficiency in SQL, Excel, and visualization tools (Power BI, Tableau, Google Data Studio).- Hands-on experience with CRM platforms.- Strong foundation in consumer psychology, segmentation, and lifecycle management.- MBA in Marketing/Analytics or related field preferred.What We’re Looking For- Consumer-first mindset with a knack for behavioral insights.- Logical thinker who connects data to business outcomes.- Strong ownership and ability to lead CRM independently.- Excellent communicator and stakeholder influencer.- Curious, agile, and thrives in a fast-paced, data-rich environment.

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