▷ Apply in 3 Minutes: Paid Ads Specialist

3 weeks ago


India MLK Group Pty Ltd Full time

MLK Group a 100 percent Australian owned Digital Services and Innovation company brings the best of technological innovation to your fingertips Our vision is to foster growth for business and help create the path to innovation for them into the future With a vision of thinking outside the box being different and a culture that leads innovation we do things differently The Role You will be responsible for 1 Campaign Strategy Planning Develop and implement paid advertising strategies for Google and Meta platforms aligned with client or company objectives lead generation sales brand awareness etc Conduct audience research keyword analysis and competitor benchmarking tailored to the Australian market Prepare detailed media plans and budget allocations based on campaign goals 2 Campaign Setup Management Create manage and optimise campaigns on Google Ads Search Display YouTube Performance Max and Meta Ads Manager Facebook Instagram Write compelling ad copy and coordinate with designers for creative assets Implement A B testing on creatives audiences and bidding strategies Monitor campaign performance daily and adjust bids budgets and targeting to maximise ROI 3 Analytics Tracking Reporting Set up and manage tracking using Google Tag Manager Google Analytics 4 GA4 and platform pixels Generate detailed performance reports with insights trends and actionable recommendations Track key KPIs such as CTR CPC CPA ROAS conversion rate and cost per lead 4 Strategy Proposal Development Prepare campaign proposals and strategy decks for new clients or internal stakeholders Provide data-driven recommendations on ad spend allocation creative direction and funnel optimisation Stay up to date with platform updates new ad formats and best practices Contribute to overall marketing strategy by sharing insights from paid media performance 5 Market Expertise Demonstrate a strong understanding of the Australian consumer market industry trends and advertising compliance Optimise campaigns based on Australian time zones holidays and seasonal buying patterns Use localised targeting strategies and messaging that resonate with Australian audiences Ideal Profile You have at least 3 years experience ideally in Digital Marketing within Media Entertainment industry You have working knowledge of Paid Ad Specialist Experience within would be a strong advantage You possess strong analytical skills and are comfortable dealing with numerical data You are adaptable and thrive in changing environments You are highly goal driven and work well in fast paced environments What s on Offer Strong opportunities to progress your career Opportunity within a company with a solid track record of performance Flexible working options


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