Paid Ads Specialist

Paid Ads Specialist (Meta) ***Read the JD Properly before Applying Remote | Part-Time (High Ownership) | Immediate Start Competitive Monthly Retainer+ Performance-Based Incentives About Hill Queen Tea Hill Queen Tea is a premium wellness tea brand rooted in a 60-year legacy of Himalayan tea craftsmanship. We’re building a modern, ritual-driven tea experience. Now, we’re strengthening our D2C engine and are looking for a Senior Paid Ads Specialist who can help accelerate our website growth via Meta Ads, deliver measurable results, and scale a premium FMCG brand with clarity. This is not a media-buyer role. This is strategy → execution → optimization → scale. Your Mission (Outcome-Driven) Own the performance marketing growth engine for Hill Queen Tea. Your north star: profitable, scalable D2C revenue through Meta ads. You will build our paid growth system, optimize CAC, scale ROAS, sharpen our funnel, and bring predictable growth to our website. Key Responsibilities 1. Full-Funnel Paid Acquisition Plan and execute Meta Ads strategies Build campaigns that drive conversions, purchases, and repeat behavior Test and optimize audiences, creatives, placements, bidding strategies 2. Creative Strategy & Testing Develop creative concepts, hooks, angles, and messaging Work with the design team to create high-performing ads Lead UGC, product video, and lifestyle creative direction 3. D2C Funnel & Landing Page Optimization Recommend landing page improvements (CRO, messaging, structure) Set up event tracking, CAPI, GA4 pipelines & attribution Build retargeting funnels and customer cohorts 4. Analytics, Reporting & Insights Track CAC, ROAS, MER, conversion rate, AOV, CTR, and CPS Build weekly dashboards with action-driven insights Conduct A/B testing across ads, audiences, and creatives 5. Growth Strategy & Scaling Build structured scaling plans once initial campaigns validate Identify high-intent audiences and profitable segments Implement repeatable frameworks for scale Suggest new channels once Meta & Google are stable What You Must Bring (Non-Negotiable) Experience & Expertise 3–7 years in performance marketing, managing large budgets Proven history of scaling D2C brands profitably Strong command over Meta Ads (primary) and Google Ads (secondary) Deep understanding of FMCG, lifestyle, wellness, or tea/beverages (preferred) 2. Technical & Analytical Strength Strong understanding of attribution, tracking, CAPI, GA4 & analytics tools Ability to build structured A/B testing plans Knows funnel math, CAC, payback windows, and retention loops Data-first decision-maker — numbers drive your creative direction 3. Strategic Mindset Can diagnose problems quickly and apply first-principle thinking Experience managing high-budget campaigns for D2C Strong awareness of category-level insights & consumer buying triggers 4. Execution Capability Can build, launch, optimize & scale without handholding Comfortable working in an early-stage environment with speed & clarity Nice-to-Haves Experience in running campaigns for wellness, FMCG, or beverage brands Familiarity with the WooCommerce ecosystem (CRO tools, apps, integrations) Knowledge of WhatsApp Automations Ability to direct or script UGC content Compensation Fixed monthly retainer- INR 7K Performance incentives tied to ROAS, CAC, and revenue milestones Flexible hours: output > hours This is a part-time role, but you will function as the Paid Growth Lead for the brand. How to Apply (Required) Apply via Google Form: Or Email: Subject Line: Paid Ads Specialist– (Your Name) Answer these: What D2C brands have you scaled? (Share monthly spend, ROAS & revenue impact) What budgets have you personally managed? Have you audited our website What are your views? What would be your initial 30-day and 90-day plan for a Hill Queen Tea? What’s your typical CAC and ROAS when scaling? Why should we be on board you?  What will you do differently that will ensure our growth?