Paid Marketing Specialist

19 hours ago

Mumbai India Ek Ishwar Full time

Job Description Job description Paid Campaign Specialist Position: Paid Campaign Specialist Department: Digital Marketing Location: The Prestige Turf Tower, Mahalaxmi, Mumbai Experience: 25 years Office Time: 10am - 6pm (Mon-Fri) Company: Ek Ishwar Pvt Ltd Ek Ishwar is a devotional platform that connects devotees with sacred temples across India through seamless Virtual and Physical Pooja services. It brings divine experiences closer by offering real-time darshan, authentic rituals, and easy booking for all types of pujas. Every ceremony is performed by trained and trusted Vedic Pandits, ensuring purity, tradition, and a deeply spiritual experience. Along with Puja services, Ek Ishwar also offers Chadhava, a Devotional E-Shop, and personalized Seva options, creating a complete devotional ecosystem. Our mission is to make devotion accessible, convenient, and spiritually fulfilling for every devotee, anytime and anywhere. Role Overview We are seeking a skilled Paid Campaign Specialist who will be responsible for planning, executing, optimizing, and analyzing performance marketing campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in Google Ads, Meta (Facebook/Instagram) Ads, Bing Ads, and should understand e-commerce campaign structures, CRM integrations, GA4 insights, Tag Manager setups, and Firebase events tracking. Key Responsibilities Paid Campaign Management - Plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram Ads, and Bing Ads, App Install. - Manage Search, Display, Shopping, Video, Remarketing, and App Campaigns. - Create and optimize e-commerce performance campaigns including PMax, Dynamic Ads, Catalog Ads, and RLSA. Analytics & Tracking - Set up and maintain tracking via Google Tag Manager (GTM). - Implement conversion tracking, enhanced e-commerce tracking, and custom events. - Monitor user behavior and performance analytics through Google Analytics 4 (GA4). - Work with Firebase for app event tracking and campaign attribution. CRM & Data Integration - Integrate campaign data with CRM platforms (Clever tap, Firebase, Mix Panel) - Manage audience segmentation, lead routing, automated workflows, and remarketing list creation. Optimization & Reporting - Conduct daily performance audits: CPC, CTR, CPA, ROAS, CAC, and LTV. - Generate weekly and monthly reports with actionable insights. - Optimize budget allocation across channels to maximize ROI. - Perform A/B testing on creatives, landing pages, and audience sets. Collaboration - Coordinate with marketing, design, content, and tech teams for seamless execution. - Work closely with developers for GTM, event firing, and app tracking. - Communicate campaign insights and growth strategies to leadership. Required Skills & Competencies - Strong experience with Google Ads, Meta Ads, and Bing Ads. - Knowledge of CRM systems and lead management workflows. - Hands-on expertise in GA4, Google Tag Manager, and Firebase. - Good understanding of e-commerce marketing, funnels, and customer journeys. - Analytical mindset with proficiency in Excel, Data Studio/Looker Studio. - Ability to work in fast-paced environments and manage multiple campaigns simultaneously.

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