GTM Strategist

3 days ago

Gurugram Gurugram India Pikolo Full time

Job Description Marketing Head - Angel Round Strategy (Contract to Co-Founder Track) Company: Pikolo - Event Services Marketplace Location: Hybrid Job Type: Contract (3-4 days) Full-Time + ESOP Experience: 5-7 years in Growth Marketing, Digital Marketing, or Startup Marketing About Pikolo Pikolo is building India's premier marketplace for events and celebrations - connecting customers with verified photographers, makeup artists, musicians, decorators, and more. We're raising our Angel Round and need a strategic marketing mind to help us build a rock-solid pitch and hit the ground running post-funding. The Opportunity This isn't just a contract gig - it's a co-founder track opportunity. Phase 1 (Contract - 4-5 days): Help us create investor-ready marketing documentation that will close our Angel Round. Phase 2 (Post-Funding): Join full-time as Marketing Head with competitive salary + meaningful ESOP to execute the plan YOU designed. Your Mission (4-5 Day Contract Deliverables) Create comprehensive, investor-ready documents in Google Docs/Sheets: - User Acquisition Roadmap3, 6, and 12-month growth strategy blueprint - Clear milestones and execution plan - Ads Strategy + Budget Analysis1 lakh/month sample plan - Lead generation cost breakdown - ROI projections and CAC analysis - Performance KPIs FrameworkKey metrics: CAC, conversion rates, ROAS, retention - Tracking and optimization plan - Category Marketing OverviewStrategy for Photography, Makeup, Music, Decor categories - Channel-wise approach - Team Structure PlanInitial roles needed (responsibilities, salary ranges) - Hiring roadmap for first 12 months Outcome: Investor-ready marketing strategy that shows we can acquire users efficiently and scale systematically. You're Perfect If You: - Have built 0-to-1 marketing strategies for startups/marketplaces - Understand performance marketing, CAC, and unit economics - Can create clear, data-driven projections and plans - Have experience with investor pitches or fundraising decks - Think like a founder, not just an executor What You Get Immediate (Contract): - Fixed payment - Byline credit in investor pitch deck Post-Funding: - Full-time Marketing Head position - Competitive salary package - Meaningful ESOP - Build and lead your own team - Shape the company's growth trajectory How to Apply Send us: 1. Your LinkedIn profile or resume 2. One marketing plan/strategy document you've created (redacted is fine) Why This Matters You're not just creating documents - you're designing the growth engine for a company that will transform how India celebrates. If we execute well, you'll be the Marketing Head of a Series A+ funded marketplace. This is your chance to be a founding team member, not just an early employee. #hiring #marketinghead #startupjobs #angelround #growth #performancemarketing

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