Head Of Business Strategist

4 days ago

India Suncrypto Full time

About SunCrypto SunCrypto is a leading crypto trading platform committed to providing innovative, secure, and user-friendly solutions for digital asset investors and traders. Key Responsibilities ● Develop and execute high-impact strategies to drive new user acquisition, retention, and engagement across B2C and B2B segments. ● Design brand positioning strategies to make SunCrypto a trusted household name in crypto. ● Collaborate with PR agencies, content teams, and social media strategists to create a unified brand voice. ● Lead GTM (Go-to-Market) strategies for product launches, partnerships, and geographical expansions. ● Identify and secure strategic partnerships with influencers, fintech platforms, educational institutions, and media houses. ● Represent SunCrypto at key fintech, blockchain, and crypto industry events to enhance the brand’s thought leadership. ● Develop and implement targeted strategies to attract and onboard High-Net-Worth Individuals (HNIs) and institutional investors to the platform. ● Collaborate with the Founders, Product, Marketing, Community, and Support teams to align strategy with execution. ● Drive revenue innovation through new product offerings, pricing models, and ecosystem integrations. Required Qualifications ● 7–8 years of experience in business strategy roles within finance, fintech, or relevant fast-growth sectors. ● Proven track record in leading cross-functional teams and strategic projects. ● Strong analytical and financial modeling skills, including data analysis for business decisions. ● Bachelor’s degree or above in business, finance, economics, or related field. ● Deep understanding or strong interest in blockchain, cryptocurrencies, digital finance, and rapidly evolving regulatory environments. ● Ability to design and optimize monetization models, fee structures, and referral programs. ● Skilled in leading and aligning cross-functional teams across marketing and tech. ● Strong communication, negotiation, and stakeholder management skills. ● Hands-on experience with user growth hacking, funnel optimization, and performance marketing is a plus. What We Offer ● Opportunity to drive impactful work at the frontier of digital finance. ● Fast-paced, innovative, and collaborative team culture. ● Flexible work arrangements and commitment to work–life balance. Professional growth, training, and leadership opportunities.

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