GoNoise.com - Manager - Product Marketing

About usFounded by Amit Khatri & Gaurav Khatri in 2014, Noise is a tech-driven connected lifestyle brand that puts the hottest gadgets/ accessories in the hands of young Indian consumers and with a vision that it can become an integral part of their lives.Noise has been India's No.1 wearable watch brand for 3 consecutive years. We are also ranked No.3 globally in the same category and are proud recipients of the prestigious Economic Times Startup Awards 2022.Noise boasts of India's biggest sports icon - Virat Kohli, along with Neeraj Chopra, Tapsee Panu, and others as its brand ambassadors. With more than 15 million Wearable and gadget accessories sold till date, we are en route to becoming a global brand.Having written a successful playbook for a profitable bootstrapped brand in a deeply funded ecosystem, Noise recently welcomed its first strategic investor, Bose Corporation, as part of a Series A round.Your Will Be's:We're looking for a Product Marketing Manager who's equal parts storyteller, strategist, and cultural observer.At Noise, products aren't just built - they're designed to be felt.You'll shape how people see, understand, and connect with our products - from first glance to lasting impression.If you live at the intersection of strategy, storytelling, and aesthetics, this role is made for you.1. Build the Product Story- Define the why, who, and how behind every product - turning insight into emotion and features into meaning.- Craft a sharp, differentiated positioning that fits both the product and the cultural moment.- Collaborate with creative teams to translate stories into visually consistent brand worlds - across launch films, packaging, app interfaces, and campaign visuals.2. Lead the End-to-End GTM- Own 360- GTM planning - from intrigue and pre-booking to launch, retention, and reactivation.- Ensure every touchpoint (online/offline) reflects a unified product narrative and visual identity.- Partner with cross-functional teams - product, growth, creative, influencer, and retail - to deliver seamless launches.3. Anticipate What's Next- Track consumer behavior, lifestyle trends, design shifts, and tech innovations to identify emerging opportunities.- Feed these insights back into product and design teams - influencing what we create next.- Maintain a trend radar across fitness, fashion, wearables, and digital culture - ensuring Noise stays ahead of the curve.4. Extend Product Life & Loyalty- Build long-tail marketing strategies that sustain relevance beyond the launch window.- Drive CRM, content, and community programs that deepen engagement and advocacy.- Use user-generated content, reviews, and data to evolve product narratives visually and tonally over time.5. Measure & Optimize- Define success metrics across awareness, engagement, conversion, and retention.- Analyze campaign performance and consumer sentiment to refine future GTMs.- Blend intuition with insight - balancing creative instinct with measurable impact.The Ideal 5-8 years in Product Marketing, Brand Strategy, or Category Marketing roles.- Prior experience in consumer tech, lifestyle, fashion, or premium D2C environments.- Proven success in product positioning, GTM ownership, and lifecycle marketing.Skill Set- Storytelling: Ability to turn complex product truths into clear, emotionally compelling narratives.- Visual Sense: Strong eye for design, composition, and aesthetics; understands how a product should look, feel, and live across platforms.- Cultural & Consumer Insight: Deep understanding of emerging consumer behavior, category shifts, and trend mapping.- Strategic Execution: Ability to plan and lead end-to-end campaigns with precision and creative consistency.- Cross-Functional Collaboration: Excellent communicator who can align creative, product, and business teams around one shared vision.Nice to Have- Background or strong interest in design, photography, or creative direction.- Experience working closely with visual design or creative agencies.- Familiarity with tools like Figma, Notion, or campaign visualization workflows. (ref:iimjobs.com)